Brand Tone

Aspirational, professional, community-focused, supportive, fashion-forward, and modern.

Brand Values

• •Quality & Performance
• •Fashion & Style
• •Innovation
• •Community
• •Customer Satisfaction

Best Practices

• •Lead with Performance, Follow with Style: Always ground the product in its functional benefits first (e.g., "4-way stretch," "moisture-wicking"). Then, elevate the description by highlighting the stylish, fashion-forward elements. This appeals to both the practical and aspirational desires of the rider.
• •Use "Community" Keywords: Incorporate words like "we," "our community," and "fellow riders." Feature testimonials and tag brand ambassadors and customers in social media copy to reinforce the brand's community-focused value.
• •Emphasize the Scandinavian Heritage: Use phrases like "Scandinavian design," "clean lines," and "modern equestrian" to differentiate the brand and anchor its identity in a well-regarded design tradition.
• •Be Specific About Materials: Instead of just saying "high quality," be specific. Mention the "Yati fabric" or "anti-slip silicone" and explain what makes it superior (e.g., "a perfect blend of stretch and support," "grip without restriction"). This builds trust and justifies the premium price point.
• •Maintain a Consistent, Confident Tone: The brand's voice should always be confident, polished, and supportive. Avoid overly casual slang, but maintain a warm and encouraging tone. This reflects the premium-yet-approachable perception customers have of the brand.

Social Perception

The public perceives House Of Montar UK as a high-quality, stylish, and trustworthy brand. Customers feel the products are worth the price, offering superior comfort, fit, and durability compared to some competitors. The breeches, in particular, are highly regarded for their innovative fabric and flattering design. The brand is seen as a go-to for riders who want to feel both comfortable and fashionable. While viewed as a premium, mid-to-high-end brand, it is also considered to offer good value for money. The main frustrations voiced by customers relate to inventory and the occasional need to size up, but this does not appear to detract significantly from the overwhelmingly positive perception.

Copy Examples

• •Engineered for ambition, designed for style. The Montar 'Megan' breech moves with you, offering unparalleled support and comfort from the stable to the show ring. Feel the difference of Yati fabric. #HouseOfMontarUK #EquestrianStyle #PerformanceAndPoise
• •Discover the Scandinavian secret to equestrian elegance. Shop the new collection.
• •Unite fashion and function with the Montar 'Rebel' Competition Jacket. Tailored from our innovative softshell fabric, it offers exceptional flexibility and a breathable feel without compromising a sharp, sophisticated silhouette. Finished with subtle crystal details, this jacket ensures you stand out for your performance and your style.
• •Just In: The Styles You've Been Waiting For + A Look at Our Ambassadors' Favourites
• •Quality That Performs. Style That Inspires. Free UK Delivery On Orders Over £75.