Brand Tone

Empowering, Mystical, and Serene

Brand Values

• •Authenticity
• •Empowerment
• •Mindfulness & Intention
• •Quality & Aesthetics
• •Community

Best Practices

• •Lead with Empowerment: Always frame communication around the customer's potential and inner strength. Use active, empowering verbs (e.g., "unlock," "create," "align," "discover") instead of passive language.
• •Marry the Mystical with the Modern: Balance spiritual concepts with clean, modern language and aesthetics. Avoid jargon that could alienate newcomers; instead, gently educate them on the purpose and benefits of each product and practice.
• •Maintain Visual and Verbal Serenity: Ensure that all visuals (photography, graphics) and text (captions, descriptions) align with a calm, serene, and minimalist feel. Use a soft, encouraging, and supportive voice in all customer interactions.
• •Tell a Story of Intention: Infuse storytelling into the brand. Every product has a purpose, every crystal has a property, and every kit is a ritual. Explain this "why" to create a deeper connection beyond the physical product.
• •Foster a Community, Not Just a Customer Base: Use inclusive language ("we," "our community"). Ask engaging questions on social media that prompt reflection and sharing. Position the brand not just as a seller of goods, but as the hub for a shared journey of wellness.

Social Perception

Trusted Guide, Aesthetically Pleasing, High-Quality Products, Inspirational

Copy Examples

• •Image: A minimalist, bright photo of the new crystal kit. Caption: "Silence the noise. Find your focus. Introducing The Clarity Kit, your new ritual for intentional thought and inspired action. Featuring a curated selection of Clear Quartz, Sodalite, and Fluorite to help you cut through the mental clutter and align with your highest purpose. Unlock your potential. It’s been within you all along. ✨ #HouseOfMontague #IntentionSetting #CrystalHealing #FindYourClarity"
• •"More than just a notebook, this is a sacred space for your dreams. Our Manifestation Journal is crafted to be a powerful companion on your journey of creation. With 150 pages of high-quality, sustainably sourced paper, it’s the perfect canvas for scripting your desires, tracking your progress, and connecting with the universe. Your story is waiting to be written. Begin it with intention."
• •Headline: Feel Aligned. Live Intentionally. Body: "In a world that pulls you in a million directions, find your center with House of Montague. Our spiritual wellness tools are designed to help you reconnect with your inner self, practice mindfulness, and live a more empowered life. Explore our collection of ritual kits, intention jewelry, and more. Your path to peace starts here. Shop Now."
• •Subject Line: "An invitation to slow down, (Customer Name)" Body Snippet: "This week, we're exploring the power of pause. Discover new rituals and tools designed to bring a moment of serenity to your busiest days..."
• •Image: A beautiful shot of a single crystal on a clean background. Text: "What energy are you calling in this week?" Poll: [A] Abundance & Prosperity [B] Peace & Calm