Brand Tone

Sophisticated, descriptive, and inviting, combining luxurious language with a friendly and approachable style. Engaging and visually driven on social media, with evocative product descriptions aiming to transport the customer.

Brand Values

• •Luxury and Elegance
• •Quality and Craftsmanship
• •Intense and Long-Lasting Scents
• •Emotional Connection through Scent

Best Practices

• •Use Evocative and Sensory Language: Instead of just listing scent notes, describe the feeling or memory the fragrance evokes. Use words like "envelop," "transport," "revitalize," and "indulge."
• •Highlight Key Values in Every Copy: Consistently mention "hand-poured in Dubai," "luxury fragrance oils," or "long-lasting scent" to reinforce brand pillars and justify the premium positioning.
• •Maintain a Balance of Luxury and Approachability: While the brand is luxurious, the tone should remain warm and inviting. On social media, ask questions and engage with comments to build a community.
• •Leverage Social Proof: Feature customer testimonials in marketing materials. Phrases like "Let customers speak for us" or quoting reviews directly builds trust and reinforces quality claims.
• •Ensure Visual and Textual Consistency: The clean, elegant, and high-quality aesthetic of the product photography should be matched by equally polished and sophisticated copywriting across all platforms.

Social Perception

Very positive, with customers frequently becoming repeat buyers (4.9/5 stars). Perceived for high-quality, powerful, long-lasting, and 'expensive'-smelling scents that accurately capture designer fragrances. Considered superior to competitors, with a personal customer experience, and products are viewed as aesthetic and gift-worthy.

Copy Examples

• •Introducing 'Royal Oud.' A scent that doesn't just enter a room—it transforms it. Hand-poured in Dubai, this is where timeless Arabian opulence meets modern elegance. Wrap your home in the rich, deep notes of oud and amber. This is not just a fragrance; it's an experience.
• •Capture the pure bliss of a sun-drenched morning. Our 'Fresh Linen' melts release a crisp, clean fragrance that revitalizes your space and your senses. Hand-poured with 100% soy wax for a pure scent that lasts. Let the freshness in.
• •Your home is your sanctuary. What does it smell like? ✨ Swipe up to discover fragrances that turn any space into a luxurious escape. #HouseOfMeltsDXB #LuxuryHomeFragrance
• •Love the scent of 'Clandestine Clara'? We've captured its essence. Our Classified micro wax melts offer that same harmonious blend of spice and sweetness you adore, ready to envelop your home in a captivating aroma. Indulge in designer-inspired luxury, without the designer price tag.
• •Tired of fragrances that fade? Our melts are crafted for a powerful, room-filling experience that endures. Hand-poured with the finest oils, we create scents that make a statement. Elevate your everyday with House of Melts DXB.