Brand Tone

Elegant, Warm, and Aspirational

Brand Values

• •Sustainability and Eco-Consciousness
• •Quality and Craftsmanship
• •Heritage and Storytelling
• •Community and Connection

Best Practices

• •Lead with Sensory Language: Always use rich, descriptive words that appeal to the senses (smell, sight, touch, emotion). Instead of "smells nice," use phrases like "a whisper of nostalgia," "the comforting embrace," or "invigorating spirit of spring."
• •Weave in the Core Values: Regularly and naturally incorporate keywords related to your values. Mention "sustainability," "hand-poured," "eco-friendly," "natural soy wax," and "storytelling" across product descriptions, blog posts, and social media captions.
• •Maintain a Warm and Elegant Tone: Balance sophisticated vocabulary with a personal and inviting tone. Address your audience directly ("Transform Your Space") and share the personal stories behind the products to build a stronger connection.
• •Emphasize the "Why" Behind the "What": Don't just sell a candle; sell an experience. Explain *why* you use kraft paper (it's recyclable and dye-free) or *what* memory inspired a particular scent. This adds depth and justifies the premium quality.
• •Encourage Engagement and Community: End captions and posts with questions or calls to action that invite conversation (e.g., "What scent reminds you of home?"). This reinforces the community value and makes the brand feel interactive and accessible.

Social Perception

Highly Positive and Trusted

Copy Examples

• •Evoke the serenity of a forest floor after the rain. Our Hurst Forest candle, with notes of cedarwood and oak, is hand-poured with 100% soy wax to transform your space into a tranquil woodland escape. Tap to bring nature home.
• •Inspired by Ghanaian heritage, crafted in London. House of Mahogany is more than a fragrance; it's a memory waiting to be rekindled. Discover the story behind every scent.
• •Luxury that feels good, and does good. Every candle you enjoy is crafted with sustainable soy wax and eco-conscious materials. Plus, each purchase helps us plant a tree, joining our mission to reforest the planet, one candle at a time.
• •Unleash your inner creator. Join our Home Fragrance Workshop and learn the art of scent blending from our founders. Leave with a personalized fragrance that tells your unique story. Limited spots available book your sensory journey today.
• •Your sanctuary awaits. The Beyond The Hills diffuser offers a continuous, subtle fragrance of hibiscus, fig, and lime, turning any room into a haven of calm and refined elegance. Elevate your everyday.