Brand Tone

Glamorous, Sexy, Confident, Empowering, Aspirational, Luxurious, Trendy, Fashion-Forward

Brand Values

• •Celebration of Femininity & Curves: A core aspect is designing clothing that highlights and celebrates the female form, specifically an "hourglass" silhouette.
• •Glamour & Confidence: The brand aims to provide clothing that makes women feel glamorous, confident, and the center of attention.
• •Style Empowerment: Offering "designer & celebrity inspired style" at a more accessible ("affordable luxury") price point empowers customers to achieve a high-fashion look.
• •Making an Entrance: The brand encourages wearers to "be bold" and states, "There's no shying away in our dresses, you'll be making a grand entrance wherever you go!"

Best Practices

• •Embrace Evocative Language: Use strong verbs and rich adjectives that convey glamour, confidence, and allure (e.g., "sculpt," "ignite," "dazzle," "empower," "command").
• •Focus on the "Feeling": Write copy that sells not just a dress, but the feeling of wearing it – confidence, sexiness, empowerment, being the center of attention. Highlight how the dress will make the customer feel and the impact she'll have.
• •Maintain an Aspirational yet Attainable Voice: While showcasing luxury and celebrity inspiration, ensure the language remains accessible and inviting, reinforcing the "affordable luxury" aspect. Avoid overly complex or alienating jargon.
• •Be Bold and Direct: Use confident, declarative sentences. Reflect the "bold" nature of the designs in the assertiveness of the copy.
• •Consistency Across Channels: Ensure the tone is consistent from website descriptions and email marketing to social media captions and even customer service interactions (though this area needs improvement based on reviews). Create a simple brand voice guide for all team members who write or communicate on behalf of the brand.

Social Perception

Many customers are drawn to the unique, glamorous, and figure-flattering designs, viewing the dresses as high-quality and perfect for special occasions. The celebrity-inspired aesthetic appeals to those seeking a standout look. However, a significant portion of online sentiment relates to negative customer service experiences, particularly concerning the restrictive returns policy and handling of complaints. This has led to frustration and recommendations against purchasing from the brand by some. Allegations regarding poor working conditions could severely damage brand reputation if substantiated and widely known.

Copy Examples

• •Product Description (Bandage Dress): "Steal the spotlight. Our iconic bandage dress isn't just a garment; it's a statement. Engineered to sculpt your silhouette and celebrate every curve, this is fearless femininity personified. Dare to be unforgettable."
• •Instagram Caption (New Collection Launch): "Ready for your close-up? ✨ The new collection has landed, dripping in glamour and designed for the woman who owns every room she enters. Discover the power of the perfect dress. #HouseOfMaguie #NewCollection #DressToImpress #LuxuryFashion"
• •Email Subject Line (Sale Promotion): "Unlock Your Inner Icon 🔥 Irresistible Glamour, Now On Sale."
• •Website Banner (Homepage): "HOUSE OF MAGUIE: Where Style Becomes Your Superpower. Shop Dresses That Define Moments."
• •TikTok Video Concept Script (Voiceover): (Fast cuts of different women looking confident and happy in HOM dresses at various events) "Life's too short for boring dresses. Feel the confidence. Own the night. Make your entrance. HOUSE OF MAGUIE. #BeTheMoment #CurveCouture #PartyReady"