Brand Tone

Confident & Empowering, Trendy & Fashion-Forward, Approachable & Friendly, Aspirational (Luxury)

Brand Values

• •Inclusivity & Body Positivity
• •Quality
• •Customer Experience
• •Fashion Accessibility

Best Practices

• •Embrace "Confident Empowerment": Use strong, uplifting language that makes the customer feel seen, celebrated, and beautiful. Focus on how the clothes will make them *feel*.
• •Maintain an "Approachable Luxury" Voice: Combine aspirational and quality-focused terms ("luxury," "premium," "curated") with friendly, relatable language. Avoid overly stiff or formal phrasing.
• •Highlight Inclusivity Naturally: While "plus-size" is a key descriptor, weave in messages of body positivity and universal style appeal. Celebrate curves as a standard of beauty.
• •Stay Trendy and Current: Use contemporary fashion language, reference current styles (e.g., "the perfect brunch-to-boardroom dress"), and keep social media copy fresh with relevant hashtags and engaging questions.
• •Develop a Stronger Brand Narrative: Go beyond just describing the clothes. Tell the story of Kourtney Kouture. Why does it exist? What is its ultimate mission for its customers? Incorporate elements of this story into "About Us" sections, email marketing, and even social media posts to build a deeper connection.

Social Perception

Positive within its Niche, Seen as a Go-To for Trendy Plus-Size Clothing, Emerging Brand with Potential for Stronger Narrative

Copy Examples

• •Instagram Post (New Arrival Dress): "Stop scrolling, your dream dress just landed! ✨ Feel fierce and fabulous in our latest [Dress Name] arrival. Designed to celebrate your curves and own the room. Tap to shop your new obsession! #KourtneyKouture #PlusSizePerfection #LuxuryForCurves #NewCollection #ConfidentQueen"
• •Facebook Ad (General Brand Awareness): "Tired of fashion that doesn't get you? At Kourtney Kouture, we believe every woman deserves to feel stunning. Discover our collection of chic, high-quality plus-size clothing designed to fit, flatter, and empower. Experience luxury that loves you back. Shop now at kourtneykouture.com! #PlusSizeFashion #BodyPositive #KoutureForAll #ShopYourShape #TrendyPlusSize"
• •TikTok Video Caption (Outfit Styling): "Serving looks & confidence! 🔥 Watch how I style our [Set Name] for a day-to-night glam. Feeling unstoppable in #KourtneyKouture. Link in bio to snag this vibe! #PlusSizeStyle #GRWM #FashionTikTok #CurvyFashion #BoutiqueFinds #FeelGoodFashion"
• •Website Homepage Banner: "Kourtney Kouture: Where Style Meets Confidence. Indulge in luxurious, on-trend fashion designed exclusively for the modern plus-size woman. Elevate your wardrobe, embrace your curves."
• •Email Subject Line (Sale Promotion): "👑 Spoil Yourself, Queen! Up to 40% Off Kourtney Kouture Favorites! ✨"