Tono de Marca

passionate, friendly, and enthusiastic

Valores de Marca

• •Passion for Plants
• •Accessibility
• •Quality
• •Customer Happiness & Wellbeing
• •Making the World Greener
• •Community
• •Sustainability
• •Expertise & Support

Mejores Prácticas

• •Embody Enthusiasm: Let genuine passion for plants shine through. Use vibrant language and exclamation points where appropriate to convey excitement.
• •Be Inclusive and Accessible: Avoid overly technical jargon. Explain plant care in simple terms and reassure beginners that they too can succeed.
• •Focus on Benefits, Not Just Features: Highlight how plants improve wellbeing, beautify spaces, and bring joy, rather than just listing species and sizes.
• •Foster a Sense of Community: Use "we," "us," and "our" to create a connection. Encourage interaction and sharing among plant lovers.
• •Maintain a Positive and Supportive Voice: Even when addressing potential plant care challenges, offer solutions and encouragement. The overall message should be uplifting and inspiring.

Percepción Social

Positive Customer Experiences, Valued for Rare & Unusual Plants, Good Quality & Value, Responsive Customer Service

Ejemplos de Copy

• •Ready to welcome a little green joy into your home? Our (Almost) Unkillable Collection is here to make plant parenthood a breeze. Discover your perfect leafy companion today and let the good vibes grow!
• •Dare to be different? Explore our curated selection of rare and unusual houseplants, each with a unique story to tell. Transform your space into an extraordinary green sanctuary. Adventure awaits!
• •From our nursery to your doorstep, with love and a whole lot of leafy goodness! We hand-pick and carefully pack every plant, so it arrives happy, healthy, and ready to thrive. Let's make your world a little greener, together.
• •Join the House of Kojo family and discover the simple, mood-boosting magic of plants. Whether you're a seasoned green thumb or just starting your journey, we're here with tips, treasures, and a whole lot of plant passion!
• •Give an imperfect plant a perfect home! Our Rescue Boxes are packed with characterful plants at a feel-good price. Embrace sustainability and score a green surprise – it’s a win-win for you and our leafy friends!