Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Trendy & In-the-Know, Creative & Unique

Brand Values

• •Community/Fandom Connection
• •Personalization & Exclusivity
• •Quality
• •Customer Satisfaction
• •Passion for Reading

Best Practices

• •Know Your Niche Audience: Deeply understand the language, inside jokes, popular tropes (e.g., "enemies to lovers," "one bed trope," "forced proximity"), and favorite authors/series of the "bookish" and "BookTok" community. Use relevant hashtags.
• •Be Genuinely Enthusiastic: Let your passion for books and the fandoms you cater to shine through. Authentic excitement is contagious and resonates with fellow fans.
• •Maintain a Friendly and Approachable Voice: Use conversational language. Respond to comments and DMs in a warm and helpful manner, mirroring the positive customer service experiences reported.
• •Stay Current with Trends (but remain authentic): Keep an eye on what's popular in the book world and on social media, but only incorporate trends that genuinely align with the House of Jupiter brand and its audience.
• •Emphasize Uniqueness and Connection: Highlight what makes your products special – the unique designs, the connection to beloved stories, and the made-to-order aspect. Use storytelling to connect the merchandise to the emotions and experiences of reading.

Social Perception

Loved by "Bookish" Community, Seen as a Source for Unique Fan Merchandise, Positive Online Reputation, Associated with Current Trends

Copy Examples

• •Calling all {Book Series Name} fans! 📣 Get ready to cozy up with your favorite characters in our brand new, super-soft embroidered sweatshirt. It's like a warm hug from Velaris itself! 😉 Shop the drop now! #BookishMerch #ACOTAR #HouseofJupiterFinds
• •Psst... something magical is brewing at House of Jupiter! ✨ Hint: It involves your favorite enemies-to-lovers trope and a whole lot of comfort. 👀 Full reveal tomorrow!
• •Sun-drenched beaches, witty banter, and that 'just one more chapter' feeling. Capture the essence of your favorite Emily Henry reads with our exclusive 'Written by Emily Henry' tote. Perfect for library hauls and everyday adventures! ☀️📚 #EmilyHenry #BookLover #BeachReadVibes
• •You asked, we listened! 🎉 Our bestselling {Popular Product Name} is FINALLY back in stock. These beauties fly off the shelves faster than a dragon on a mission, so grab yours before they disappear again! Made to order, just for you. ❤️
• •Book mail alert! 💌 Our latest collection just dropped, and it's packed with all the bookish goodness you dream of. Which piece are you adding to your House of Jupiter haul? Let us know in the comments! 👇 #BookTok #HouseofJupiter #NewArrivals #Bookworm