Brand Tone

Inspirational & Positive, Family-Oriented & Authentic, Compassionate & Caring, Faith-Driven, Community-Focused

Brand Values

• •Positivity & Manifestation
• •Community & Service
• •Family
• •Faith & Purpose
• •Resilience & Grit
• •Authenticity

Best Practices

• •Always Circle Back to Core Values: Ensure every piece of copy, whether for a product description, social media post, or "About Us" page, reflects one or more of the core brand values (Positivity, Community, Family, Faith, Resilience, Authenticity).
• •Use Inspirational and Empathetic Language: Employ words that uplift, encourage, and show understanding. Focus on terms like "strength," "hope," "courage," "community," "support," and "believe."
• •Highlight the "Why": Consistently connect the products and the brand to the overarching mission of Hutch Heroes and making a positive impact. Remind the audience that their support has a purpose beyond the purchase.
• •Maintain an Authentic Family Voice: Write as if the Hutchinson family is speaking directly to the audience. Keep the tone genuine, warm, and approachable, reflecting their personal commitment.
• •Show, Don't Just Tell: Instead of only stating the brand is compassionate, share stories and examples of Hutch Heroes and the foundation's work to demonstrate it. Use visuals and narratives that reinforce the brand's values in action.

Social Perception

Respected & Admired, Supportive Community, Genuine & Heartfelt

Copy Examples

• •Headline: Wear Your Strength. Support Our Heroes. Body: "Every House of Hutch design is more than just apparel – it's a symbol of resilience, faith, and the power of community. Join the Hutchinson family in making a difference. A portion of all proceeds empowers Hutch Heroes. Become What You Wear." Call to Action: Shop Now & Support Hutch Heroes
• •Headline: Inspired by Aidan. Driven by Purpose. Body: "From the field to our foundation, the Hutchinson family believes in giving our all. Our latest collection embodies the spirit of determination that fuels Aidan and our commitment to lifting up courageous kids. Discover pieces that tell a story of hope." Call to Action: Explore the New Collection
• •Headline: More Than a Brand. It's Our Family's Promise. Body: "House of Hutch was born from a desire to spread positivity and create lasting change. With every item you purchase, you become part of our extended family, helping Hutch Heroes bring smiles and support to children who inspire us all. Thank you for being part of our journey." Call to Action: Learn About Our Mission
• •Headline: Positivity. Purpose. Passion. That's the Hutch Way. Body: "We believe in the strength of a positive mindset and the impact of purposeful action. Our apparel carries messages of hope and perseverance, reflecting the values that guide us daily. Join us in spreading good vibes and supporting a cause close to our hearts." Call to Action: Get Your Gear & Give Back
• •Headline: Meet the Heroes Who Inspire Us Every Day. Body: "The heart of House of Hutch beats for our Hutch Heroes. These incredible kids face challenges with bravery and light up our world. Your support helps us provide them with moments of joy and crucial assistance. See the impact you're making." Call to Action: Visit Hutch Heroes