Brand Tone

Aspirational yet Accessible, Exclusive & Secretive, Personal & Trustworthy, Enthusiastic & Fashion-Forward, Slightly Edgy/Playful (Historically/Partially)

Brand Values

• •Value for Money
• •Authenticity
• •Customer Service & Personal Touch
• •Sustainability (Implicit/Explicit)
• •Curation & Quality
• •Passion for Fashion

Best Practices

• •Emphasize "Secret" & "Exclusive" Access: Use words like "secret," "vault," "curated," "insider," "handpicked" to make customers feel they are part of a special club.
• •Balance Luxury with Value: Always pair mentions of high-end brands or luxury experiences with the "exceptional prices" or "outlet" aspect. Authenticity and value are key.
• •Inject the Personal Touch (Ethan & Cat): Occasionally refer to the founders by name or as "a small team of two" to reinforce the personal, family-run business feel. This builds trust and distinguishes them from large, impersonal retailers.
• •Maintain a Tone of Passionate Expertise: Convey that the items are selected by people who genuinely love and understand fashion. Use enthusiastic language when describing products or brands.
• •Be Mindful of Audience and Platform: While the core values remain, slightly adjust the tone for different platforms. For example, TikTok can be more playful and trend-driven, while communication with a forum like Styleforum might be more focused on classic appeal and brand heritage. Ensure all communications, even in response to negative situations (like the Reddit example), are handled with a consistent, considered voice, even if it’s firm.

Social Perception

Highly Positive Customer Experience, Trustworthy Source for Deals, Responsive and Helpful, Niche Appeal, Controversy/Confusion in Specific Communities

Copy Examples

• •Headline: Unlock the Vault: Your Secret Access to [Designer Brand] at Unseen Prices. Body: At House Of Huntington, we believe luxury shouldn't be locked away. Discover past-season treasures and exclusive designer finds, personally curated by Ethan & Cat. Authentic, exceptional, and just between us. Shop the secret.
• •Headline: More Than an Outlet. It's a Passion for Fashion, Passed to You. Body: We're Ethan & Cat, and we handpick every piece you find at House Of Huntington. From negotiating with top brands to writing your thank-you note, it’s personal. Experience luxury with a heart, and prices that surprise.
• •Headline: The Designer Piece You Dreamed Of? It’s Here (And kinder to your wallet). Body: Stop scrolling, start discovering. House Of Huntington brings you authentic, past-season luxury from names like [Brand X] and [Brand Y]. New arrivals weekly – join our VIP list so you don’t miss out on your next treasure.
• •Headline: Sustainable Style, Exquisite Savings. Body: Give stunning fashion a new chapter. We rescue exceptional designer pieces from becoming waste, offering you authentic luxury that’s both conscious and coveted. Look incredible, feel good, spend wisely. That’s the House Of Huntington promise.
• •Headline (for TikTok/Instagram, more playful): That [Trendy Aesthetic, e.g., "Coquette Dream Dress"] you saw? 😉 We might just have its designer cousin, for way less. Body: Shhh... House Of Huntington is your secret stash for luxury finds. Genuine designer, unreal prices. Worldwide shipping. Don't tell everyone! #DesignerOutlet #SecretLuxury #FashionFinds #[RelevantTrendHashtag]