Brand Tone

Warm & Welcoming, Personal & Familial, Passionate & Enthusiastic, Aspirational yet Attainable, Helpful & Inspiring

Brand Values

• •Family
• •Curated Quality & Uniqueness
• •Tradition with a Fresh Perspective
• •Creating a "Home"
• •Customer Connection & Service
• •Beauty & Aesthetics

Best Practices

• •Embrace the "Family" Voice: Always write as if you're speaking warmly to a friend or a new acquaintance you're welcoming into your home. Use "we" to reinforce the mother-daughter team aspect.
• •Highlight Curation and Passion: Consistently emphasize the care and passion that goes into selecting items (e.g., "handpicked," "carefully curated," "we fell in love with"). This reinforces the value of uniqueness and quality.
• •Balance Tradition with Freshness: Use language that evokes classic, timeless appeal ("traditional charm," "elegant") while also incorporating words that suggest a modern, updated feel ("fresh take," "collected look," "inspired twist").
• •Focus on "Making a Home," Not Just Selling Products: Connect items to the emotional benefit of creating a comfortable, beautiful, and personal living space. Frame products as solutions for "making your house a home."
• •Be Genuinely Engaging and Responsive: Ask questions, encourage interaction, and respond to comments and messages with the same warmth and helpfulness conveyed in your primary posts. This authentic engagement reinforces the approachable, personal nature of the brand.

Social Perception

Positive & Appreciative (among followers), Niche & Boutique, Trustworthy & Authentic (due to family aspect), Limited Wider Public Visibility (based on search results)

Copy Examples

• •Instagram Post (New Arrival - Cozy Throw): "Just landed! ✨ Wrap yourself in warmth with our newest collection of exquisitely soft throws. From our family to yours, we believe every home deserves a cozy corner. Which color will you be snuggling up with this season? Let us know below! #HouseofHolthus #HomeDecor #NewCollection #CozyHome #FamilyBusiness #TraditionalLiving"
• •Facebook Post (Holiday Decor Inspiration): "Getting ready to deck the halls? 🎄 We’re so excited to share a peek at some of our favorite traditional trimmings with a fresh Holthus touch! Our mother-daughter team has handpicked each piece to help you make this holiday season truly magical. Come find your festive sparkle with us! #HolidayDecor #HouseofHolthusGifts #MakingAHome #FestiveSeason #ShopLocal"
• •Pinterest Pin Description (Curated Shelf Styling): "Create a timelessly elegant display ✨ Discover our curated collection of unique accent pieces, perfect for bringing that fresh, collected feel to your shelves. At House of Holthus, we love helping you find those special items that tell your home's story. #ShelfStyling #HomeAccents #TraditionalDecor #CuratedHome #HouseofHolthusFinds"
• •Email Newsletter Snippet (Welcoming New Subscribers): "Welcome to the House of Holthus family! We're a mother-daughter trio passionate about bringing traditional charm and fresh, curated style to your home. Thank you for joining us! We can't wait to share our latest finds, decorating inspiration, and a little bit of our heart with you. Explore our collections and let's make your house a home, together."
• •Instagram Story (Behind the Scenes - Unboxing): *(Video showing unboxing of new, unique pottery)* Text Overlay: "Fresh arrivals! 😍 Can't wait to show you these unique, handcrafted beauties we just know you'll adore. That collected feel we love so much! What do you think? #BehindTheScenes #HouseofHolthus #UniqueGifts #HandcraftedDecor #MotherDaughterTeam"