Brand Tone

Fashion-Forward & Trendy, Confident & Bold, Glamorous & Sexy, Approachable & Engaging, Aspirational yet Accessible

Brand Values

• •Style & Fashion Leadership
• •Empowerment & Confidence
• •Quality & Affordability
• •Customer Satisfaction
• •Miami Vibe
• •Accessibility

Best Practices

• •Infuse copy with energy, vibrancy, and a touch of playful glamour. Use words that evoke sunshine, confidence, and a fashion-forward attitude.
• •Frame products not just as footwear, but as tools for self-expression and confidence. Use active, strong verbs and empowering adjectives.
• •Ensure copy complements the bold and stylish imagery. Let the product visuals do much of the talking, with copy enhancing the desire and highlighting key features or feelings.
• •Incorporate relevant slang (appropriately), emojis, and engaging questions to connect with a younger, fashion-conscious audience. Monitor and leverage trending sounds and hashtags on platforms like TikTok.
• •While showcasing glamorous styles, remind customers of the brand's commitment to quality at accessible price points. Highlight value through promotions or by emphasizing the versatility of the pieces.

Social Perception

Positive: Customers generally perceive the brand as offering stylish, trendy, and sexy shoes. Fast shipping and attractive packaging are frequently praised. The brand is seen as a good source for statement heels and boots. The founder's story and the brand's growth are portrayed positively in media mentions, highlighting its success as a Black-owned business.

Copy Examples

• •🔥 Miami Heat Just Dropped! 🔥 Turn heads with our NEW 'City Stunner' Heels. Sculpted for confidence, designed for the spotlight. Dare to make a statement? ✨ #HouseOfHeelsMiami #NewCollection #StatementHeels #MiamiStyle #BoldAndBeautiful
• •From 0 to 💯 real quick! Watch how the 'Midnight Glam' boots transform this look. Level up your style game! 😉 Get yours & own the night! #HeelTransformation #StyleHack #OOTN #MiamiNights #HouseOfHeels
• •Unleash Your Inner Icon. ✨ Score up to 30% OFF on select head-turning heels & boots. It's not just a sale, it's your new power move. Shop Now, Slay Later. #HOHMSale #AffordableGlam #ConfidenceBoost
• •Got the dress? Now get THE heels. 💅 House of Heels Miami brings you runway-inspired glamour that’s sure to steal the show. Perfect for your next Miami night out or special occasion. Discover your sole-mate! #EveningGlam #MiamiFashion #HeelsLover #ShopNow
• •Step into Your Power with House of Heels Miami 👑 ...At HOHM, we believe every woman deserves to feel bold and fabulous. Our curated collections are more than just shoes; they're your daily dose of confidence. Find the pair that speaks to *you*.