Brand Tone

Elegant & Sophisticated, Evocative & Story-driven, Heritage-focused & Reverent, Exclusive & Aspirational, Knowledgeable & Authoritative

Brand Values

• •Legacy & Heritage
• •Craftsmanship & Artistry
• •Exclusivity & Rarity
• •Elegance & Beauty
• •Storytelling
• •Quality & Excellence

Best Practices

• •Embrace Elevated Language: Use sophisticated vocabulary and well-crafted sentences. Avoid slang, overly casual phrasing, or clichés. Think descriptive, not just declarative.
• •Focus on Storytelling: Weave narratives into your copy. Highlight the history, the people, the place, and the process behind the whiskies. Make the reader feel they are part of something special.
• •Evoke Sensory Experiences: Describe the aromas, tastes, and textures of the whisky in a rich and evocative manner. Appeal to the imagination and the senses.
• •Emphasize Heritage and Craftsmanship: Consistently reference the legacy of the brand, the traditional methods, and the meticulous care that goes into each bottle. This reinforces authenticity and quality.
• •Maintain an Air of Exclusivity and Elegance: While being informative, ensure the tone always reflects the premium nature of the brand. Use language that conveys rarity, sophistication, and the art of fine living. Avoid overly aggressive sales tactics; let the quality and story speak for themselves.

Social Perception

Luxury Product, Collector's Item, High Quality, Expensive/Aspirational, Mysterious & Alluring, Respected Heritage

Copy Examples

• •Unveiling The Charles Gordon. A whisper from a bygone era, matured for half a century within our rarest casks. Discover a symphony of time, taste, and enduring legacy. Limited to a handful of decanters worldwide.
• •Moments of quiet reflection, elevated by the art of Hazelwood. Each sip, a journey through generations of dedication. #HouseofHazelwood #ArtinEveryDrop #Legacy
• •The Hazelwood Collection: Where time sculpts character, and every drop tells a story. Explore whiskies born of patience and passion.
• •An Invitation to Experience the Extraordinary: A Hazelwood Rarity Awaits.
• •This remarkable 30-year-old expression has slumbered in hand-selected sherry casks, imbibing rich notes of dark fruit and warm spice. A testament to the patient artistry that defines House of Hazelwood.