Brand Tone

Caring & Nurturing, Expert & Professional, Friendly & Approachable, Passionate & Enthusiastic, Sustainable & Conscious

Brand Values

• •Health & Wellbeing
• •Quality & Performance
• •Sustainability & Environmental Responsibility
• •Expertise & Continuous Learning
• •Client-Centricity
• •Transparency & Honesty
• •Passion

Best Practices

• •Prioritize "Care" and "Wellbeing": Always weave in the brand's commitment to health, using terms like "nurturing," "gentle," "safe," "healthy," "low-tox," and "organic." This reinforces the core differentiator.
• •Speak with Friendly Expertise: Combine professional knowledge (mentioning techniques, ingredient benefits, or training) with a warm, approachable, and enthusiastic voice. Avoid overly technical jargon unless explained simply.
• •Highlight the "Why": Connect services and products back to the founder's story and the salon's mission – the desire for safer, healthier beauty solutions without compromising results. This adds authenticity.
• •Emphasize Sustainability and Ethics: Regularly mention eco-friendly practices (like recycling) and the careful selection of ethical partner brands. This appeals to conscious consumers.
• •Show, Don't Just Tell, the Passion: Use vibrant, positive language. Let the enthusiasm for beautiful hair, happy clients, and the organic approach shine through in every piece of communication. Use emojis appropriately on social media to convey warmth.

Social Perception

Trusted Experts, Caring & Considerate, High-Quality Service Provider, Trendy & Modern, A Solution for Sensitive Scalps/Health-Conscious Individuals

Copy Examples

• •Instagram Post (Image: Stunning blonde balayage): Breathe easy, gorgeous! ✨ At House Of Haylo, we believe beautiful hair shouldn't come at the cost of your wellbeing. Our expert colourists use the purest, low-tox organic products to create stunning looks like this dreamy blonde, all while caring for you and our planet. Ready for hair that feels as good as it looks? Tap the link in bio to book your transformation! #HouseOfHaylo #OrganicHairPerth #HealthyHairJourney #BlondeSpecialistPerth #SustainableSalon
• •Facebook Ad (Carousel showing salon interior, happy clients, and products): Your Hair's Happy Place! 🌿 Step into House Of Haylo, where passion meets purity. We're dedicated to giving you the hair of your dreams with our expert styling and the finest organic, low-tox products. From vibrant colours to precision cuts, our talented team is here to nurture your hair and an effortlessly on-trend look. Learn more about our commitment to you and the environment: [Link to About Us page] #PerthHairSalon #LowToxBeauty #ExpertHairColourists #HayloExperience #NaturalHairCare
• •Website Homepage Banner Text: Experience the Haylo Difference: Beautiful, Sustainable Hair. Effortlessly On Trend. We care for your hair with the purest organic ingredients because your health and stunning results are our priority. Discover our low-tox services.
• •TikTok Video Concept (Stylist talking to camera, then showing a quick hair tip): (Text overlay: "Hair Tip Tuesday from Your Low-Tox Experts!") Hey Haylo family! 👋 Did you know that many mainstream hair products can be full of harsh chemicals? That’s why we’re so passionate about our organic, low-tox approach! Quick tip for vibrant colour: [shares a quick tip]. Want more healthy hair secrets? Follow us & visit our Perth salons! #HouseOfHaylo #OrganicSalon #HairTips #PerthHairdresser #LowToxLiving
• •Email Newsletter Snippet (Introducing a new stylist): Meet [Stylist's Name] - Passionate About Healthy, Beautiful Hair! ✨ We're thrilled to welcome [Stylist's Name] to the House Of Haylo family! With a shared love for organic hairdressing and a talent for [mention a specialty], [he/she] is all about creating looks that make you shine, inside and out. Book a consultation and experience the nurturing care and expertise that defines House Of Haylo. Your hair (and wellbeing) will thank you!