Brand Tone

Evocative & Story-Driven, Luxurious & Sophisticated, Passionate & Expressive, Bold & Unapologetic, Conscious & Purposeful

Brand Values

• •Nature & Beauty
• •Craftsmanship & Quality
• •Sustainability & Regeneration
• •Artistry & Creativity
• •Heritage & Modernity
• •Integrity & Compassion
• •Maximalism & Individuality

Best Practices

• •Embrace Evocative Language: Use rich, sensory words and storytelling to describe products and the brand’s inspiration. Instead of "blue fabric," try "velvet in the deepest sapphire, reminiscent of a twilight sky."
• •Weave in Core Values: Naturally integrate mentions of sustainability, craftsmanship, nature, and British heritage into product descriptions, social media posts, and brand narratives.
• •Maintain a Luxurious yet Passionate Voice: Combine sophisticated vocabulary with genuine enthusiasm for design and the brand's mission. The tone should feel elevated but also warm and inviting.
• •Champion Individuality and Boldness: Encourage customers to be daring and expressive with their choices. Use language that empowers them to "rip up the decorating rule book."
• •Be Transparent and Authentic, Especially Regarding Impact: When discussing sustainability or B Corp status, use clear, honest language that reflects genuine commitment rather than marketing speak. Share the journey, including challenges and aspirations.

Social Perception

Luxury & High Quality, Unique & Statement-Making, Eco-Conscious & Ethical, Aspirational & Inspiring, British & Heritage-Inspired, Innovative

Copy Examples

• •Website Hero Banner (New Collection): "Dare to Imprint Your World. Discover Anima Mundi, our new collection where untamed nature whispers tales of painterly florals and oceanic damasks onto fabrics destined to become future heirlooms. Crafted with conscience, designed to inspire."
• •Instagram Post (Product Focus - Wallpaper): "Let your walls tell a story. Our ARTEMIS wallpaper, a symphony of feral flowers, invites the wild beauty of the natural world into your sanctuary. Ethically crafted in England, because true luxury is kind to the earth. #HouseofHackney #MaximalistDecor #SustainableLuxury #BritishDesign"
• •Product Description (Fabric): "Envelop yourself in the sublime artistry of our ‘Midnight Garden’ velvet. Woven with meticulous care by British artisans, this opulent fabric captures the enigmatic allure of a moonlit bloom. A testament to enduring quality and our pledge to regenerative practices, it’s more than a textile; it’s an heirloom in the making."
• •Email Newsletter (Brand Story Snippet): "From a kitchen table dream to a global force for beauty and regeneration. At House of Hackney, we believe every print, every thread, can be a step towards a more vibrant and conscious world. Join us in our mission to bring nature's artistry home. #OurHouseIsYourHouse #BCorp #PurposeDriven"
• •TikTok Video Concept (Short, engaging): (Visual: Quick cuts of a room transforming with HOH wallpaper/fabric, moodboard snippets, close-ups of texture) Voiceover (Upbeat, passionate): Tired of beige? Unleash your inner aesthete! We’re House of Hackney – where maximalism meets Mother Nature. Design boldly, live beautifully, and choose consciously. Dare to be different. #HouseofHackney #InteriorRebellion #EcoChic #FutureHeirlooms"