Brand Tone

experimental, rebellious, innovative, and passionate. There's a strong sense of playfulness and edginess in their communication and visual identity. While experimental, there's an underlying commitment to quality and craft in both their beer and coffee endeavors. The tone is also community-oriented and inclusive.

Brand Values

• •Challenging the Status Quo
• •Sustainability
• •Community
• •Decentralization
• •experimentation
• •innovation
• •devotion to quality

Best Practices

• •Embrace the "Funk": Always lean into the experimental, slightly rebellious, and innovative aspects of the brand. Use vivid, sensory language that evokes unique flavors and experiences.
• •Champion "Acidity is Not a Crime": Reinforce this core message subtly or overtly. It’s a powerful differentiator that speaks to challenging norms in both beer and coffee.
• •Highlight Dual Expertise: Regularly remind the audience of the unique combination of craft brewery and specialty coffee roastery. Cross-promote where natural.
• •Show, Don't Just Tell, Values: Instead of just listing values like "sustainability" or "community," showcase them through stories, partnerships, sourcing transparency, and event imagery.
• •Maintain an Edgy but Inclusive Voice: While the tone is rebellious, ensure it remains welcoming and builds community. Use humor and wit, but avoid being alienating. The "funk" should be fun and inviting, encouraging exploration.

Social Perception

House of Funk Brewing Co. is generally perceived very positively as a unique and high-quality establishment. Innovators, Dual Masters, Unique Experience, Quality Focused and Community Hub.

Copy Examples

• •Warning: May cause spontaneous joy. Our latest wild creation, 'Cosmic Tart,' is a collision of [Fruit 1] and [Fruit 2] that dances on the edge of audacity. Ready to challenge your taste buds? #HouseOfFunk #AcidityIsNotACrime #CraftBeer #SourBeer #Experimentation
• •Stop settling for beige beans. Awaken your senses with a House of Funk coffee subscription. We roast rebellion, one small batch at a time. Explore the unexpected. #FunkCoffee #SpecialtyCoffee #ChallengeTheNorm
• •Fermenting Culture, One Night at a Time. Join us this Friday for live funk grooves, fresh experimental brews, and mind-blowing coffee. We're more than a brewery; we're a community. #NorthVan #HouseOfFunkEvents #CommunityLove #LiveMusic
• •Meet 'Electric Bloom' – our latest single-origin that defies expectations. Expect vibrant notes of [Flavor Note 1] and a clean, bright finish that sings. Because life’s too short for dull coffee. Acidity is not a crime. #SpecialtyRoast #PushYourPalate #SustainableSourcing
• •Mastering the Funk. Perfecting the Crisp. Introducing House of Lager – traditionally brewed, meticulously conditioned. For when you crave that clean, classic taste, crafted with the same devotion to quality you expect from us. #HouseOfLager #CraftLager #QualityFirst