Brand Tone

Empowering, elegant, and confident

Brand Values

• •Empowerment & Confidence
• •Femininity
• •Versatility
• •Quality & Craftsmanship
• •Elegance & Style

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's tone (e.g., empowering, sophisticated, elegant, inspiring, confident) and, equally important, adjectives that it is not (e.g., casual, quirky, subdued, overly technical). Provide examples of "do" and "don't" phrases.
• •Focus on "Empowerment Through Elegance": Ensure all copy, from product descriptions to social media updates, reinforces the idea that wearing House of Eda garments makes the wearer feel confident, beautiful, and ready to make a statement, all while exuding sophistication.
• •Use Evocative and Aspirational Language: Employ words that paint a picture of luxury, confidence, and self-assuredness. Terms like "radiant," "poised," "statement-making," "exquisite," "celebrate your essence" align with the established tone.
• •Maintain Consistency Across All Platforms: Whether it’s a website banner, an Instagram caption, a Facebook post, or an email newsletter, the tone should be unmistakably House of Eda. This builds brand recognition and trust.
• •Tell Stories of Confident Women (Implicitly or Explicitly): Frame product narratives and brand messaging around the empowered woman who wears HoE. Highlight how the clothing complements her strength, individuality, and sophisticated lifestyle, without being overt, but by suggesting the outcome of wearing the garments.

Social Perception

House of Eda is generally perceived as a luxury or high-fashion label for women. It is featured on online platforms like Pernia's Pop-Up Shop and Aza Fashions, which are known for designer wear. The brand is described as housing "fashion, class, serenity, Aristocracy, and vanity at the same time," catering to women who want to make a statement, whether for a "sumptuous gathering" or a desire to "saunter at the beach."

Copy Examples

• •Headline: House of Eda: Define Your Moment. Body: Unveil the essence of you. Our latest collection empowers your every entrance, blending timeless elegance with the bold spirit of the modern woman. Drape yourself in confidence.
• •Social Media Post (Image of a woman confidently wearing a HoE dress): Caption: Embrace your inherent grace. At House of Eda, we don't just design dresses; we craft experiences. Feel the luxury, embody the confidence, and let your style speak volumes. #HouseOfEda #UnabashedFemininity #ElegantEmpowerment
• •Product Description Snippet (for a versatile co-ord set): From boardroom poise to evening allure, the [Product Name] Co-ord Set adapts to your narrative. Meticulously crafted for the woman who is both bold and considered, it’s more than an outfit – it’s a statement of your multifaceted elegance.
• •Email Subject Line: Discover the Art of Being You | The New Collection by House of Eda Body Preview: Step into a world where fashion meets empowerment. House of Eda invites you to explore designs that celebrate your unique femininity and bold spirit.
• •Brand Tagline Idea: House of Eda: Weaving Confidence into Every Thread. Short Bio Snippet: Since 2018, House of Eda has been dedicated to crafting luxurious ensembles that empower women to embrace their individuality with elegance and poise. Experience fashion designed to make you feel undeniably you.