Tono de Marca

Professional and Authoritative, Empowering and Supportive, Modern and Aspirational, Solution-Oriented

Valores de Marca

• •Expertise
• •Efficiency
• •Quality
• •Accessibility
• •Empowerment

Mejores Prácticas

• •Always Speak from Experience
• •Focus on Benefits, Not Just Features
• •Use Empowering and Professional Language
• •Maintain a Consistent Call-to-Action (CTA) Style
• •Develop a Brand Style Guide

Percepción Social

The brand's perception is currently undefined in its target market due to the recent business pivot. The online presence is fragmented, with a history in fashion that could cause confusion for potential customers searching for the brand today. The lack of social media presence and reviews for its digital real estate products means there is no established public perception—positive or negative—for its current offerings. The brand is essentially a blank slate in its new niche.

Ejemplos de Copy

• •Headline: Stop Stressing About Social Media. Start Standing Out. Body: Feeling overwhelmed with creating content as a new agent? Our 'Done-For-You' social media templates are designed by a REALTOR® to help you build a polished, professional brand from day one. Save time, look like an expert, and start attracting clients. Download your starter kit today.
• •Image/Video: A short video showing how easily a Canva template can be customized with an agent's photo and colors. Caption: From template to branded post in 60 seconds. Our customizable guides give you a professional edge without the design work. Spend less time on Canva and more time closing deals. Link in bio to streamline your marketing. #RealEstateMarketing #RealtorLife #CanvaTemplatesForRealtors
• •Subject: Your Q4 Content Plan, Solved. Body: The end of the year is your chance to shine. Are you ready? We've just dropped our new collection of Fall/Winter email scripts and social media posts, created to help you nurture leads and finish the year strong. Get instant access to expertly crafted content that converts.
• •Headline: The Agent's Ultimate Marketing Toolkit. Sub-headline: Save hundreds of hours with professionally designed, "done-for-you" social media content, email templates, and client guides. Elevate your brand effortlessly.
• •Title: Why 'Good Enough' Content is Costing You Listings. Intro: In a sea of agents, your brand is your biggest differentiator. As a REALTOR® turned marketer, I saw too many colleagues struggle with creating content that truly reflected their expertise. This is why I built `houseofeatl`—to bridge the gap between your skills as an agent and the marketing you deserve. Let's explore three ways to instantly elevate your online presence...