Brand Tone

Authentic & Traditional, Approachable & Friendly, Passionate & Enthusiastic, Helpful & Guiding, Quality-Focused

Brand Values

• •Authenticity
• •Quality
• •Convenience
• •Customer Satisfaction
• •Family & Tradition
• •Shared Experience

Best Practices

• •Embrace "Touching the Heart": Consistently weave in the meaning of dim sum – "to touch the heart" – to reinforce the emotional connection and the care put into the food. This can be literal or implied through warm, inviting language.
• •Highlight Authenticity & Tradition: Regularly mention the "authentic Asian cuisine," "traditional Cantonese meal," and their "years of experience" to build trust and underscore the quality.
• •Keep it Simple & Approachable: Just as they aim to make enjoying dim sum simple, the language should be clear, easy to understand, and friendly. Avoid overly technical jargon.
• •Focus on Shared Joy & Convenience: Frame the products as a way to easily bring people together for a delightful and high-quality meal experience at home.
• •Be Visually Appetizing in Text: Use descriptive language that evokes the taste, texture, and aroma of the dim sum, complementing the appealing visuals used on their site and social media.

Social Perception

Positive Customer Experiences, Convenient Option, Reliable & Trustworthy, Specialist Provider

Copy Examples

• •Headline (Website/Social Media): Authentic Dim Sum, Straight From Our Heart to Your Home. Taste the Tradition.
• •Social Media Post: Weekend plans? Gather your loved ones and let us do the cooking! Our expertly crafted frozen dim sum brings the true taste of Asia to your table. Which of our handmade delights will you be sharing? #HouseOfDimSumSA #AuthenticFlavours #DimSumNight
• •Product Description Snippet (e.g., for Siu Mai): Taste the difference experience makes. Our classic Siu Mai are handcrafted with over 30 years of family tradition, packed with flavour and ready to steam to perfection in minutes. Bringing restaurant quality to your kitchen, effortlessly.
• •Email Newsletter Subject Line: Touching Hearts, One Dumpling at a Time ❤️ Your Next Dim Sum Feast Awaits!
• •About Us Snippet: For generations, our family has been passionate about crafting authentic dim sum that 'touches the heart.' At House of Dim Sum, we bring those cherished recipes and restaurant-quality experience directly to you, making it simple to enjoy the true taste of traditional Asian cuisine with your loved ones. Welcome to our family.