Brand Tone

Friendly and Approachable, Authentic and Passionate, Helpful and Informative, Community-Oriented

Brand Values

• •Authenticity
• •Quality
• •Convenience
• •Customer Satisfaction
• •Family & Tradition

Best Practices

• •Always Be Welcoming and Inclusive: Use language that makes everyone feel invited to try your products, regardless of their familiarity with dim sum.
• •Emphasize Authenticity and Craftsmanship: Share the story behind your food, the experience that goes into making it, and what makes it traditional.
• •Keep it Simple and Clear: While passionate, avoid overly technical jargon. Explain terms or cooking methods in an easy-to-understand way, reflecting the "made simple" aspect of the brand.
• •Engage with Your Community: Ask questions, respond to comments and reviews warmly, and share user experiences to build a friendly and interactive persona.
• •Focus on the Sensory Experience and Emotion: Use descriptive language that evokes the taste, texture, and aroma of the food, and connect it to the joy and comfort of sharing a good meal ("touching the heart").

Social Perception

Positive, Reliable and Convenient, Experts in Dim Sum, Good Value

Copy Examples

• •Headline: Taste the Tradition. Your Freezer's New Best Friend: Authentic Dim Sum, Delivered. Body: Missing the bustling joy of a dim sum feast? House of Dim Sum brings the heart of authentic Asian cuisine right to your kitchen. Our expertly crafted, restaurant-quality frozen dim sum is made with love and the finest ingredients. Simply steam and serve for a delicious experience that touches the heart. Order yours today and let your heart decide!
• •Social Media Post (with an appealing image of dim sum): Caption: 🥢 What's your go-to dim sum delight? Is it the fluffy Char Siu Bao or the perfectly steamed Siu Mai? Let us know in the comments! 👇 We're passionate about bringing you the most authentic and delicious dim sum experience, ready in minutes from your freezer. Explore our range and bring the taste of tradition home! #HouseOfDimSumSA #AuthenticFlavours #DimSumLove #EasyMeals #CapeTownFoodie
• •Product Description Snippet (for a specific dumpling, e.g., Shrimp Dumpling): Text: Our classic Shrimp Dumplings (Har Gow) are a true taste of Cantonese tradition. Each delicate, translucent wrapper enfolds juicy, flavourful shrimp. Crafted with years of expertise and the freshest ingredients, they’re a top-class treat, ready to steam to perfection in your home. Authentic, simple, and utterly delicious.
• •Email Subject Line: Warm Your Home with Heart-Touching Dim Sum This Week! Email Body Snippet: Hello [Customer Name], ready for a delicious and effortless meal? At House of Dim Sum, we believe that authentic Asian cuisine should be simple to enjoy. Our family has been crafting exquisite dim sum for over 30 years, and we pour that passion into every dumpling, bun, and roll we deliver to your door. Explore our latest arrivals and bring a restaurant-quality experience home.
• •Website Banner Text: From Our Kitchen to Yours: Experience Authentic Dim Sum, Made Simple. Delivered with Care.