Brand Tone

Approachable and Friendly, Stylish and Trendy, Authentic and Community-Oriented, Legacy-Driven and Proud, Exclusive and Unique

Brand Values

• •Community
• •Culture and Art
• •Exclusivity and Uniqueness
• •Legacy and Family
• •Customer Experience
• •Inclusivity and Diversity

Best Practices

• •Embrace the "Family & Community" Narrative: Consistently weave in the story of being a long-standing, Black-owned, family-run Boston business. Use warm, inviting language that makes customers feel like part of the HOC family.
• •Highlight Uniqueness and Exclusivity (Subtly): Remind customers that HOC offers limited-run items and styles that are carefully curated, fostering a sense of discovery and specialness without sounding elitist.
• •Be Authentic and Relatable: Especially on platforms like TikTok and Instagram, let the personalities behind the brand (like Zoë) shine through. Share genuine moments, styling advice, and behind-the-scenes content.
• •Connect Fashion to Feeling: Emphasize how the clothes make customers *feel* – confident, unique, stylish, ready for an occasion. Go beyond describing the product to describing the experience and emotion.
• •Maintain a Tone of Optimism and Legacy: Celebrate the brand's history and its continued journey. Convey pride in its roots and excitement for its future, reinforcing its status as a beloved Boston institution.

Social Perception

Respected Local Institution, Fashion Staple, Community-Focused, Authentic and Family-Run, Pioneer

Copy Examples

• •✨ Your next 'where did you get that?!' moment has arrived. Limited pieces, because your style is one-of-a-kind. Come feel the HOC difference – 33 years of dressing Boston in confidence. #HouseOfCultureBoston #BostonStyle #NewCollection #UniqueFinds #FamilyBusiness
• •More than a boutique, we're a Boston story. Since 1991, House of Culture has been your space for unique style, genuine connection, and finding that perfect piece that tells *your* story. Visit us in the South End – become part of the HOC family. #HOCBoston #BostonCommunity #LegacyBusiness #ShopLocalMA #SouthEndStyle
• •Quick tip to elevate your everyday look! ✨ We believe fashion should be fun & make you feel amazing. What style challenges are you facing? Let me know in the comments! 💖 #HOCBoston #StylingTips #FashionHacks #BoutiqueLife #ZoëAtHOC #BostonFashion
• •From Culture Shock in '91 to House of Culture today, our heart beats for Boston. We're not just selling clothes; we're curating confidence, celebrating individuality, and building a community, one unique outfit at a time. Proudly Black-owned, family-run, and your go-to for style that speaks.
• •You're Invited! Culture, Community & Exclusive Style at HOC Boston. Hey [Customer Name], At House of Culture, it's always been about more than just fashion. It's about the experience, the art, and the amazing people we meet. Join us for [Event Name] and discover unique pieces you won't find anywhere else. Let's make some new memories together!