Brand Tone

Educational & Informative, Empowering & Confident, Professional & Trustworthy, Approachable & Supportive, Positive & Encouraging

Brand Values

• •Efficacy & Results-Driven
• •Safety & Clean Beauty
• •Education & Transparency
• •Empowerment & Inclusivity
• •Customer-Centricity
• •Eco-consciousness

Best Practices

• •Prioritize Education: Always aim to inform your audience about skincare ingredients, benefits, and routines. Use clear, accessible language, avoiding overly technical jargon unless explained.
• •Maintain an Empowering Voice: Frame product benefits around confidence, health, and celebrating natural beauty. Actively speak against harmful practices like skin bleaching.
• •Emphasize Trust and Efficacy: Consistently highlight the scientific backing of formulations and the visible results customers can expect. Use testimonials and before-and-afters (ethically) to build credibility.
• •Be Approachable and Supportive: Encourage questions, respond thoughtfully to comments and DMs, and promote services like consultations to show you're there to guide customers.
• •Champion Inclusivity and Clean Values: Regularly communicate your commitment to formulations for all skin tones, especially melanated skin, and your use of safe, eco-friendly ingredients and practices.

Social Perception

Effective & Reliable, Trustworthy Skincare Authority for African Skin, Good Quality, Positive Customer Experience, A Brand to Watch

Copy Examples

• •Headline: Unlock Your Healthiest Glow. Scientifically Formulated for Your Unique Skin. Body: Tired of skincare that doesn't understand your skin? At House of Coco, we create results-driven, safe, and effective solutions specifically for African and melanated skin. Address acne, hyperpigmentation, and texture with confidence. Discover the #CocoSkin difference today. Call to Action: Shop Your Solution
• •Headline: Real Results, Real Radiance. No Compromises. Body: We believe in empowering you with skincare that works. Our clean, consciously crafted formulas are free from harsh chemicals and packed with ingredients your skin will love. Hear from women just like you who’ve transformed their skin with House of Coco. Call to Action: Read Our Testimonials
• •Headline: More Than Skincare, It's Skin Confidence. Body: Embrace the beauty of your natural skin tone. House of Coco is dedicated to educating and providing effective care against common concerns like dark spots and uneven texture, without resorting to harmful bleaching. Feel beautiful, naturally. Call to Action: Learn About Our Mission
• •Headline: Your Journey to Clearer Skin Starts Here. Body: Dealing with acne or stubborn hyperpigmentation? Our targeted treatments, like the acclaimed Spot Fix and Daily Cleanser, are formulated by experts to deliver visible improvements. Let us guide you with a personalized skincare consultation. Call to Action: Book Your Free Consultation
• •Headline: The Secret to #CocoSkin? Science-Backed, Nature-Inspired. Body: We meticulously select safe, active ingredients, from Niacinamide to Jojoba Oil, to create potent formulas that address your specific skin needs. Experience the House of Coco difference: effective, eco-friendly, and made with you in mind. Call to Action: Explore Our Ingredients