Brand Tone

Whimsical, Ethical, and Caring

Brand Values

• •Sustainability & Environmental Responsibility
• •Ethical & Handmade Production
• •Community & Charity
• •Quality & Natural Ingredients
• •Creativity & Uniqueness

Best Practices

• •Lead with Your 'Why': Always connect the product back to the core values. Whether it's a jam or a scarf, mention that it's handmade, sustainable, or part of the effort to combat waste. This reinforces the brand's purpose in every communication.
• •Embrace the Whimsy: Continue using the mascot Emby and creative, playful language. This differentiates the brand from more generic "eco-friendly" competitors and makes the ethical message more accessible and enjoyable.
• •Use "Caring" Language: Frame products as acts of care for oneself, for others, or for the planet. Use words like "joy," "love," "care," "gentle," and "thoughtful" to maintain the warm, compassionate tone.
• •Be Transparent and Educational: Share details about the handmade process, the ingredients, and the charitable work. This builds trust and educates the consumer on the value of their purchase beyond the item itself, reinforcing the brand's ethical stance.
• •Maintain a Consistent Visual Identity: Continue using a clean, natural, and slightly rustic aesthetic in all photos and videos. This visual consistency is just as important as the verbal tone in conveying the brand's identity as authentic, simple, and close to nature.

Social Perception

The public and customer perception of HouseOfChevy is highly positive. Customers see the brand as a source of high-quality, delicious, and unique handmade goods. Reviews are enthusiastic, indicating a strong appreciation for the products' flavor and affordability. The brand is perceived as trustworthy and caring, with actions like providing a complimentary sample to offset potential shipping delays being well-received. The emphasis on sustainable and ethical practices likely resonates with a growing consumer base that values these principles.

Copy Examples

• •Sunshine in a jar. Our new Spiceberry Jam is bubbling with blackberries, strawberries, and blackcurrants, all hand-picked and stirred with love. Made from nature's best, for your kitchen table. Tap to bring home a taste of handmade happiness. #HouseOfChevy #HandmadeJam #ReduceReuseRecycle
• •Sending a little box of joy. From our hands to yours, each package is a hug in a box. Who in your life deserves a treat? Tag them below! #CarePackage #GiftIdeas #HandmadeWithLove #SustainableGifts
• •More than just a brand. We're a promise. A promise to create beautiful things ethically, to support our communities, and to leave the world a little better than we found it. Discover our story. #EthicalBusiness #Sustainability #CommunityLove
• •Gifts that feel good to give. This festive season, choose gifts that are kind to the planet and delightful to receive. Every handmade creation from H.O.C supports our mission to reduce waste and give back. Shop our limited collection.
• •Meet our Oat and Manuka Honey soap. A gentle, calming bar made from creamy colloidal oat milk and healing Manuka honey. Handmade from scratch, it's a little piece of our 'reduce, reuse, recycle' ethos, designed to care for your skin and the planet. #NaturalSkincare #HandmadeSoap #EcoFriendly