Brand Tone

sophisticated, aspirational, and artistic

Brand Values

• •Intentionality & Purposeful Creation
• •Conscious Luxury
• •Quality & Craftsmanship
• •Artistic Expression & Storytelling
• •Elegance & Sophistication

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., sophisticated, artistic, evocative), preferred vocabulary (e.g., "intentional," "conscious," "masterpiece," "sensory"), and phrases to avoid (e.g., overly casual slang, purely functional descriptions).
• •Prioritize Storytelling: Frame product descriptions and marketing messages around the inspiration, the craftsmanship, or the experience the fragrance offers, rather than just listing ingredients. Connect with the "why" behind each creation.
• •Emphasize Exclusivity and Artistry: Use language that conveys a sense of luxury, refinement, and the niche aspect of the brand. Highlight the meticulous research and artistic vision.
• •Maintain Ethical Messaging Consistently: Always integrate the values of "conscious luxury," "vegan," and "cruelty-free" naturally within the narrative to reinforce brand integrity.
• •Review and Refine Regularly: Periodically audit all public-facing copy (website, social media, ads, emails) to ensure it aligns with the established brand tone and values, adapting as the brand evolves but maintaining core consistency.

Social Perception

Luxury Niche Brand; Influencer-Connected; Quality & Ethics Valued; Scent Experience is Subjective; Emerging Brand with Growing Presence.

Copy Examples

• •Introducing 'Ephemeral Dream' by House of Brandt. A fleeting whisper of rare night-blooming jasmine and velvety sandalwood, meticulously crafted to capture the elusive beauty of a dream. Discover the art of purposeful creation.
• •Elevate your everyday. House of Brandt fragrances are more than a scent; they are a sensory masterpiece, designed to weave opulence and refined design into the fabric of your moments. #ConsciousLuxury #IntentionalCreation
• •House of Brandt: Where conscious luxury meets intentional design. Explore our collection of vegan, cruelty-free fragrances, each a testament to the art of purposeful creation.
• •An Invitation to Experience: The Artistry of House of Brandt
• •Each note in 'Genesis' is a carefully chosen element in a story of origins—saffron and cassis unfurl into a heart of rose and Javanol, anchored by a timeless base of sandalwood and cashmere wood. A complex, unisex scent that evolves with your chemistry.