Brand Tone

Artistic & Expressive, Inspirational & Free-Spirited, Personal & Welcoming, Quality-Conscious & Enduring, Authentic

Brand Values

• •Individuality & Self-Expression
• •Quality Craftsmanship
• •Authenticity
• •Connection
• •Freedom
• •Eco-consciousness (Potentially)

Best Practices

• •Embrace Storytelling: Frame products not just as items, but as companions on life's journey, imbued with artistry and spirit. Use phrases that evoke a sense of adventure, freedom, and personal expression.
• •Use Warm, Inclusive Language: Continue using terms like "Bellas," "soul," "spirit," and "journey" to foster a personal connection. Maintain a friendly, slightly whimsical, yet sincere voice.
• •Highlight Craftsmanship and Quality: Consistently emphasize the "quality over quantity" philosophy. Use descriptive words that convey the texture, detail, and durability of the materials and the care taken in crafting each item (e.g., "meticulously crafted," "hand-tooled," "intricate details").
• •Stay True to the Bohemian Ethos: Infuse copy with words and concepts associated with bohemianism: freedom, individuality, artistic expression, nature, and authenticity. Avoid overly corporate or mass-market language.
• •Visual & Verbal Harmony: Ensure the copy consistently complements the visual aesthetic. If the imagery is earthy, artistic, and free-spirited, the language should mirror this. Use calls to action that invite connection and exploration, like "Discover your spirit piece" or "Join our tribe."

Social Perception

Positive for Aesthetic and Quality, Associated with a Lifestyle, Niche Appeal, Potential for Brand Clarity Issues

Copy Examples

• •Unleash your wanderlust soul. Our new collection of hand-tooled leather bags is here – each piece a testament to free-spirited artistry and stories waiting to be told. Carry not just a bag, but a piece of your journey. #HouseOfBoho #BohemianLeather #ArtisanCrafted
• •Intricate details, enduring style. Our leather wallets are more than just a place for cards; they're small treasures, meticulously crafted to reflect your unique spirit. Quality you can feel, a style that speaks your language. ✨ #BohoChic #HandcraftedLeather #EverydayElegance
• •Nourish Your Bohemian Soul: Special Treasures Await... (Email body snippet): Hello Bella, discover handcrafted pieces that resonate with your free spirit, now with a little something special from us to you. Embrace quality, cherish individuality. [Link to sale]
• •House of Boho: Home of bohemian leather. ✨ We craft soulful, quality pieces for your unique journey. Stitch by stitch, an ode to your free spirit. #BohoStyle #QualityOverQuantity
• •Meet your new favorite companion for moonlit evenings and sun-drenched adventures. This hand-carved leather clutch is a whisper of bohemian elegance, designed with passion and built to last. Let its unique details tell your story. #BohoVibes #LeatherClutch #StatementPiece