Brand Tone

Empowering and Caring, Friendly and Community-Oriented, Confident and Direct, Playful and Sensual, Spiritual/Faith-Inspired Undertones

Brand Values

• •Natural and Handmade Quality
• •Effectiveness and Problem-Solving
• •Feminine Wellness and Empowerment
• •Customer Connection and Community
• •Transparency (in ingredients and process)
• •Faith/Spirituality

Best Practices

• •Embrace "Beauty Babe" Language: Consistently use friendly, inclusive, and community-focused terms like "Beauty Babes," "Besties," or "our HOB family" to foster connection and warmth.
• •Balance Confidence with Care: When discussing sensitive feminine hygiene topics, maintain a confident, knowledgeable, and direct tone about product benefits, but always frame it with empathy, understanding, and a caring approach.
• •Highlight "Handmade & Natural" in Every Story: Weave the core values of handmade quality and natural ingredients into product descriptions, social media posts, and email marketing. Emphasize the "why" behind these choices (e.g., "gentle for sensitive skin," "crafted with care for your well-being").
• •Let Customer Voices Shine (Authentically): Continue to prominently feature genuine customer testimonials and reviews. When creating copy, echo the positive language and specific benefits highlighted by users to maintain authenticity and relatability.
• •Infuse a Touch of Playfulness and Sensuality (Appropriately): Don't shy away from using evocative scent descriptions and playful product names where appropriate, especially for body care and fragrance items, to reflect the enjoyable and confidence-boosting aspects of the products. Ensure this aligns with the specific product's purpose (e.g., more sensual for a body oil, more nurturing for a healing balm).

Social Perception

Highly Positive Customer Feedback, Trusted for Sensitive Issues, Effective and High-Quality Handmade Products, Engaging and Relatable, Focus on Women of Color

Copy Examples

• •✨ Feel Fresh, Confident & Beautifully You. Naturally. ✨ Body: Tired of products that don't understand your body? At Paris House of Beauty, we lovingly handcraft natural solutions for your most delicate needs and radiant skin. Because you deserve to glow, inside and out. #HandmadeWithLove #YoniCare #NaturalBeauty
• •Your Sweet Spot Deserves the Sweetest Care. 💖 Body: Our Beauty Babes are raving! Experience the gentle power of our pH-balanced, all-natural feminine washes and oils. Say goodbye to discomfort and hello to all-day confidence. Join the Paris House of Beauty family and feel the difference. #ParisHouseOfBeauty #FeminineWellness #SelfCareSweetie
• •"OMG, this smells DIVINE!" - Another Happy Bestie! 😍 Body: It's more than skincare, it's a whole mood. Our handmade body butters and oils are packed with natural goodness to leave your skin silky smooth and smelling absolutely irresistible. What will be your new favorite scent? #SmellGoodFeelGood #HandmadeLuxury #BodyCareGoals
• •From Paris, With Love (and a little bit of magic! 😉) Body: Inspired by a journey of healing and a passion for natural ingredients, every Paris House of Beauty product is made to help you reclaim your confidence. Specializing in yoni care that truly works. You're not alone, and we're here for you. #EmpoweredByNature #VaginalWellness #HOBHealing
• •Ready to upgrade your self-care ritual? 🌿🛁 Body: Discover handcrafted soaps, luxurious body oils, and soothing feminine care designed with YOUR well-being in mind. Because at Paris House of Beauty, we believe self-care isn't a luxury, it's essential. P.S. Our ingredients are all-natural, just like your beauty! #NaturalSkincare #SelfCareRoutine #ParisJBeauty