Brand Tone

Welcoming & Friendly, Professional & Expert, Empowering & Confidence-Boosting, Trendy & Modern, Results-Oriented

Brand Values

• •Quality: Commitment to providing the best services, using high-quality products, and ensuring flawless results.
• •Client Satisfaction & Care: Prioritizing client comfort, personalized care, and ensuring a positive and relaxing experience. The salon aims to be a place where clients can "decompress, relax and have fun."
• •Expertise & Continuous Improvement: Staff are licensed professionals trained by a Master Stylist, staying updated with the latest trends and techniques.
• •Empowerment: Helping clients enhance their natural beauty and feel confident. This also extends to empowering others through their training academy.
• •Community & Mentorship: Larra Utley is proud to have created a safe space for clients and a place for others to learn and grow in the beauty industry. They also express a desire to give back to the community.
• •Passion: Larra Utley describes her work as her passion, a sentiment she aims to instill in her team.

Best Practices

• •Always Be Welcoming and Inclusive: Use warm, inviting language that makes everyone feel comfortable and accepted (e.g., "Come as you are," "Your beauty haven").
• •Highlight Expertise with Humility: Showcase the skill, training, and quality of services without being boastful. Focus on the client's benefit (e.g., "Our expert team, trained under Master Stylist Larra Utley, delivers flawless results").
• •Focus on Empowerment and Confidence: Frame services around how they make the client feel (e.g., "Unlock your radiance," "Step into your best self," "Feel beautiful inside and out").
• •Maintain a Positive and Uplifting Voice: Use optimistic and enthusiastic language. Share client successes and positive transformations. Emojis can be used appropriately on social media to enhance this tone.
• •Be Authentic and Relatable: Share the brand's story, like Larra's journey, to connect on a more personal level. Use genuine client testimonials and behind-the-scenes content to build trust and relatability.

Social Perception

Highly regarded, Positive Reputation, Trusted Experts, Loyal Customer Base, A Go-To Beauty Destination, Award-Winning

Copy Examples

• •Headline: Unlock Your Radiance. Discover a More Confident You. Body: At House of Beauty Austin, we're more than just a salon; we're your partners in beauty. Our expert estheticians, trained by Master Stylist Larra Utley, are passionate about enhancing your natural glow. From flawless lash extensions to rejuvenating facials, experience personalized care in our serene Pflugerville spa. Book your transformation today and step into your best self. #HouseOfBeautyAustin #AustinBeauty #EmpoweredByBeauty
• •Headline: Your Beauty Sanctuary Awaits. Body: Escape the everyday and indulge in an experience designed just for you. House of Beauty Austin offers a welcoming haven where you can relax, unwind, and let our skilled artists work their magic. We believe in quality, comfort, and making every client feel like family. Come as you are, leave feeling radiant. Visit us in Pflugerville! #AustinLashes #PflugervilleSpa #SelfCareJourney
• •Headline: Level Up Your Lash Game. And Your Career. Body: Dreaming of stunning lashes? Or perhaps building your own beauty empire? House of Beauty Austin delivers both. Our master stylists create breathtaking lash looks daily, while our acclaimed Training Academy empowers the next generation of beauty professionals. Quality services, expert training – all under one beautiful roof. Inquire about our services or courses! #AustinLashExperts #BeautyTrainingAustin #LarraUtleyMentorship
• •Headline: Feel Seen. Feel Heard. Feel Radiant. Body: That's the House of Beauty Austin promise. We're dedicated to understanding your unique beauty goals and bringing them to life with skill and passion. Our clients rave about our welcoming vibe and transformative results. Ready for your close-up? Book with Austin's trusted beauty experts. #ClientLove #AustinEsthetician #HOBATX
• •Headline: More Than Beauty. It’s a Feeling. Body: It's the confidence that comes from knowing you look and feel your absolute best. At House of Beauty Austin, we combine artistry with expertise to provide services that not only enhance your features but also uplift your spirit. Join our community of empowered beauties. Located in Pflugerville – where your radiance is our passion. #BeautyFromWithin #AustinWellness #FeelGoodLookGood