Brand Tone

The brand employs a dual-tone strategy: primarily expert, refined, sophisticated, authoritative, and passionate, complemented by a secondary tone that is approachable, enthusiastic, personal, and down-to-earth, especially on social media.

Brand Values

• •Uncompromising Quality
• •Artisanal Craftsmanship
• •Authenticity
• •Passion
• •Education

Best Practices

• •Always leverage the credentials of Boudewijn Nijmeijer. Phrases like "from the hand of master patissier" or "awarded the Dutch Pastry Award" immediately establish credibility.
• •Describe the product with rich, evocative words. Focus on the "airy structure", "aromatic scent", and the "softness of real butter". This helps the customer almost taste the product.
• •Emphasize the "traditional Italian recipe" while also highlighting modern applications, such as enjoying it with coffee, as a dessert, or even for breakfast, breaking the Christmas-only perception.
• •Maintain the professional, refined tone for the website, press releases, and formal advertisements. Embrace a more personal, passionate, and behind-the-scenes voice for social media like TikTok and Instagram Stories to build community and relatability.
• •Consistently weave the brand's mission into the narrative. The "why" is not just to sell panettone, but to introduce the Netherlands to what *real* panettone is. This educational and passionate mission gives the brand depth and purpose beyond commerce.

Social Perception

House of Bakers is perceived as a top-tier, specialist producer of authentic panettone, viewed as a gourmet, luxury item suitable for special occasions or high-end gifts. Its association with the decorated patissier Boudewijn Nijmeijer lends significant authority and trustworthiness, positioning it as a standard-bearer for a specific culinary art form in the Netherlands.

Copy Examples

• •The secret of our panettone is not just in the 40 hours we take to perfect the dough, but in the passion we put into every hour. Experience the airy texture and rich taste of true Italian tradition. Perfect for any moment that calls for something special.
• •Did you know that real panettone isn't supposed to be dry? Thanks to our unique sourdough starter and the best ingredients, our panettone is exceptionally soft and aromatic. Taste the difference and understand why connoisseurs choose House of Bakers. Order today and rediscover this Italian delicacy.
• •Project 'Giant Ice Cream Cone' is finally done! 🍦💪 Weeks of sanding, filling, and painting, but now it's up! This is also what being an entrepreneur is about: working with your hands to make your dream visible. Are you coming to taste our homemade ice cream soon?
• •House of Bakers: The Award-Winning Panettone by Master Patissier Boudewijn Nijmeijer. Taste perfection.
• •Dear connoisseur, Years ago, in the kitchens of the world's best patissiers, a dream was born: to bring the perfect panettone to the Netherlands. This season, we proudly present our Limited Edition with chocolate and candied pear. A unique creation by our patissier, exclusively for our subscribers. Be quick, because when it's gone, it's really gone.