Brand Tone

Elegant & Luxurious, Artistic & Heritage-Focused, Personal & Passionate, Conscious & Ethical, Warm & Welcoming

Brand Values

• •Friendship
• •Craftsmanship & Artistry
• •Heritage
• •Quality
• •Sustainability & Responsibility
• •Timelessness & Elegance
• •Originality & Uniqueness

Best Practices

• •Embrace Storytelling: Consistently weave the narrative of friendship, the heritage of marbling, and the journey of each design from handcraft to final product. This personal touch reinforces authenticity.
• •Prioritize Elegant & Evocative Language: Use descriptive and sophisticated vocabulary that reflects the luxury and artistry of the products (e.g., "exquisite," "timeless," "enchanting," "artisanal").
• •Highlight "Craft with Conscience": Regularly incorporate messaging about sustainability, responsibly sourced materials, UK production, and the preservation of traditional craft. This appeals to ethically-minded consumers.
• •Maintain Visual Harmony: Ensure that the language used in copywriting complements the elegant and artistic visual identity seen on the website and social media. The tone should feel like a natural extension of the imagery.
• •Educate and Inspire: Share insights into the marbling process, the history of the craft, and styling inspiration. This positions the brand as an authority and deepens appreciation for the products.

Social Perception

A high-quality, luxury brand; Artisan and authentic; Ethically minded; A brand with a personal touch; Specialists in a unique craft.

Copy Examples

• •Headline: Centuries of Art, Reimagined for Your Home. Body: Discover House of Amitié, where timeless marbling techniques meet contemporary elegance. Each design, born from friendship and a passion for heritage crafts, is sustainably made in the UK to bring unique artistry to your interiors.
• •Social Media Post: From our Wiltshire studio to your sanctuary. ✨ At House of Amitié, every swirl of colour is hand-marbled with love before becoming an exquisite wallpaper or fabric. Experience the story of friendship and timeless design in every piece. #HouseofAmitie #MarbledHomewares #BritishDesign #CraftWithConscience
• •Product Description Snippet (for a wallpaper): Adorn your walls with the Serpentine Summer Mica Wallpaper, a testament to the enduring beauty of traditional marbling. Hand-designed and digitally printed in the UK on eco-conscious paper, this luxurious wallpaper brings warmth, originality, and a touch of artisanal charm to any space.
• •Email Subject: Welcome to the House of Friendship & Fine Design Email Body Snippet: Dear [Customer Name], Step into the world of House of Amitié, founded by lifelong friends Jemma and Angela. We believe in 'craft with conscience', creating beautiful, marbled homewares that honour heritage techniques and sustainable practices. Explore our latest collection and bring timeless artistry home.
• •Brand Story Snippet: More than just a brand, House of Amitié is a celebration of friendship, artistry, and the timeless allure of marbling. We pour our passion into every hand-created design, ensuring each piece tells a story of quality, sustainability, and enduring elegance. Join us in keeping this beautiful heritage craft alive.