Brand Tone

Elegant & Luxurious, Modest & Respectful, Unique & High Quality, Approachable & Family-Oriented, Celebratory & Occasion-Focused

Brand Values

• •Quality Craftsmanship
• •Modesty
• •Elegance & Style
• •Uniqueness
• •Customer Satisfaction
• •Family & Community

Best Practices

• •Highlight Craftsmanship and Origin: Consistently mention that abayas are crafted in the Middle East and emphasize high-quality designs to reinforce the brand's commitment to quality.
• •Tell the "Family Business" Story (Subtly): Where appropriate (like "About Us" or occasional social posts), weave in the "small family run business" aspect to add a touch of warmth and trustworthiness, differentiating from larger, impersonal brands.
• •Maintain Visual Consistency: Ensure that all visual elements (photos, videos) align with the brand's luxurious and elegant tone. High-quality imagery is crucial.
• •Use Relevant Hashtags: Use a mix of general and specific hashtags to increase discoverability on social media platforms like TikTok and Instagram (e.g., #abayas, #modestfashion, #luxuryabaya, #eidoutfit).
• •Tailor Messaging to Platform: Adapt the tone and style of copywriting to suit each platform. For example, TikTok content can be more informal and trend-focused, while website copy should be more detailed and informative.

Social Perception

Positive for Product Quality and Service, Appreciation for Modest Elegance, Trusted for Special Occasions, Potential Confusion with Similar Names

Copy Examples

• •"Feel like royalty." #HouseOfAaisha #EidFashion #LuxuryAbaya #ModestElegance
• •Discover our Royal Collection, crafted with the finest materials and exquisite detail for your special occasions.
• •Each House of Aaisha abaya is designed to make you feel confident, elegant, and uniquely beautiful.
• •From our family to yours, we wish you a blessed Eid filled with joy and style. Explore our Eid collection for the perfect outfit.
• •We meticulously source unique, high-quality abayas from the Middle East, ensuring every piece helps you look and feel your absolute best.