Brand Tone

Professional, Trustworthy, Helpful, Customer-centric, Proudly British, Quality-conscious, Approachable, Friendly

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •British Manufacturing
• •Attention to Detail
• •Family Business Heritage

Best Practices

• •Emphasize Quality and Durability: Consistently highlight the high-grade materials (e.g., stainless steel), British manufacturing, and hand-finished aspects to reinforce the brand's commitment to quality.
• •Maintain a Helpful and Supportive Voice: Use clear, straightforward language. Offer guidance and solutions (e.g., installation tips, bespoke design process) to reflect the excellent customer service ethos.
• •Showcase Customer Satisfaction: Incorporate genuine customer testimonials and positive feedback to build trust and let satisfied customers articulate the brand's value.
• •Highlight the "Family-Run" and "British-Made" Story: Weave in the narrative of the company's origins and its commitment to UK manufacturing. This adds a personal, trustworthy dimension that resonates with customers.
• •Be Professional yet Approachable: While the products are premium, the tone should remain accessible. Avoid overly technical jargon unless explained. Ensure communications are friendly and reflective of a team that cares.

Social Perception

Highly Positive, Reliable & Reputable, Aesthetic & Stylish, Supportive of Small/Family Business

Copy Examples

• •Headline: Elevate Your Entrance with British-Made House Numbers. Body: Crafted with precision and designed to last, our house numbers are more than just an address – they're a statement of quality. Discover our range, hand-finished in Dorset. Call to Action: Shop Styles Now.
• •Headline: The Perfect Finish for Your Home. Quality You Can See and Feel. Body: From sleek modern designs to timeless traditional fonts, find the ideal house number to complement your home's unique character. Exceptional quality, exceptional service – that's the Housenumbers promise. Call to Action: Explore Our Collections.
• •Headline: Your Home, Your Style. Bespoke House Numbers, Made for You. Body: Have a unique vision? Our family team is here to help you create a truly personal house sign. Supporting British craftsmanship, one beautiful number at a time. Call to Action: Enquire About Bespoke Designs.
• •Headline: "Fantastic service from start to finish!" – Real Customer Review. Body: We're proud of our products, but we're even prouder of the service our dedicated team provides. Experience the difference quality materials and genuine care make for your home. Call to Action: Read More Customer Stories.
• •Headline: Effortless Style, Easy Installation. Body: Our house numbers arrive with everything you need for a simple setup, including clear instructions and fixings. Plus, our helpful team is always on hand if you have a question. Call to Action: Watch Our Installation Guides.