Brand Tone

Warm & Inviting, Elegant & Sophisticated, Authentic & Heritage-Rich, Mindful & Conscious

Brand Values

• •Quality Craftsmanship
• •Heritage
• •Natural & Organic Materials
• •Comfort & Luxury
• •Authenticity
• •Creating Indelible Experiences
• •Customer Satisfaction

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., warm, elegant, authentic), including approved vocabulary, phrases to avoid, and a clear articulation of the brand's personality. Share this with anyone creating content.
• •Always Emphasize Core Values: Ensure copy consistently reflects House No.23's values of quality craftsmanship, heritage, organic materials, comfort, and authenticity. For example, always mention "organic Turkish cotton" or "hand-woven" where appropriate.
• •Tell the Story: Weave elements of the brand's unique story – the founders, the family legacy, the Turkish origins – into various pieces of content. This reinforces authenticity and emotional connection.
• •Focus on Sensory Language and Benefits: Use descriptive words that evoke the feeling of the textiles (soft, cozy, luxurious, gentle) and highlight the emotional and practical benefits for the customer (relaxation, comfort, creating memories, everyday luxury).
• •Maintain Consistency Across All Platforms: Whether it's a website product description, an Instagram caption, or a customer service email, the tone should remain recognizably House No.23. Regularly review content across channels to ensure alignment.

Social Perception

A Provider of High-Quality Goods, Luxurious yet Approachable, Trustworthy & Authentic, Aspirational, Gift-Worthy

Copy Examples

• •Wrap yourself in a legacy of softness. Our Alaia Sherpa Throw, born from generations of Turkish artistry and the purest organic cotton, is more than a blanket – it's an invitation to unwind, to cherish the quiet moments, and to create indelible memories. Experience the embrace of true craftsmanship. #HouseNo23 #OrganicCotton #HandcraftedLuxury #TurkishTextiles #CozyHome
• •End your day enveloped in the serene comfort of our Alaia Robe. Crafted from the finest double-gauze organic Turkish cotton, its touch is a gentle promise of relaxation. With a snug waist tie and thoughtful hidden pockets, this robe blends timeless elegance with everyday functionality. Let it be your daily ritual of quiet luxury. #HouseNo23Heritage #OrganicLoungewear #TurkishCottonRobe #EverydayElegance
• •Email Newsletter Subject Line: Discover the Art of Slow Living with House No.23 Body Snippet: Dear [Customer Name], At House No.23, we believe in the beauty of things made with intention. Inspired by our grandfather's dedication to unparalleled softness, each hand-woven piece in our collection is a testament to a slower, more thoughtful way of living. Explore our latest arrivals in organic Turkish cotton and bring a touch of timeless comfort to your sanctuary.
• •Elevate your bath experience from routine to ritual. Our hand-woven Turkish towels, crafted from 100% organic cotton, grow softer with every wash, promising enduring luxury and unmatched absorbency. Find your perfect hue and feel the House No.23 difference. Shop now for 10% off your first order. #TurkishTowels #OrganicBath #LuxuryTextiles #SustainableHome #HouseNo23
• •It began with a grandfather's vision in a small Turkish village – a passion for the finest cotton, woven into towels of unparalleled softness. Today, as twin sisters, we proudly continue this legacy at House No.23, bringing you hand-crafted textiles that weave together heritage, organic purity, and the simple joy of beautiful, enduring comfort. We invite you to make our story a part of yours. #FamilyTradition #MadeInTurkey #ArtisanalQuality