Brand Tone

Helpful & Solution-Oriented, Friendly & Approachable, Trustworthy & Reliable, Community-Focused

Brand Values

• •Customer Service
• •Problem Solving/Providing Solutions
• •Affordability/Value
• •Reliability & Trust
• •Community Connection

Best Practices

• •Focus on the Solution: Always highlight how HouseMart Shipping solves the customer's problem (e.g., accessing goods, affordable moving).
• •Use Clear, Simple Language: Avoid jargon. Make the process sound easy and straightforward, just like the customer experiences shared in testimonials.
• •Emphasize Reliability and Care: Reassure customers that their items are in good hands and will arrive safely. Mentioning the backing of the long-standing HouseMart company can reinforce this.
• •Maintain a Friendly, Helpful Voice: Reflect the positive customer service experiences. Use words that convey support and understanding of the unique needs of island residents.
• •Incorporate "Aloha Spirit": Subtly weave in a sense of local understanding and community connection, aligning with the parent company's values and its service to Hawaii.

Social Perception

Positive & Appreciated, Problem-Solver, Reliable Partner

Copy Examples

• •Dreaming of mainland finds? HouseMart Shipping makes it a reality. Get your favorite brands delivered to Hawaii, hassle-free. We bridge the distance.
• •Moving to, from, or within the islands? Let HouseMart Shipping carry the load. Your belongings, handled with care, arriving safely to your Hawaiian home.
• •Don't let 'Does not ship to Hawaii' stop you! With HouseMart Shipping, shop your favorite online stores, and we'll get it here. It's that simple.
• •From our 'ohana to yours. HouseMart Shipping, powered by your trusted local HouseMart stores, offers reliable and affordable shipping solutions across Hawaii.
• •Save on shipping, save the planet! Our reusable tote option makes sending your items to Hawaii even smarter. Ask us how HouseMart Shipping delivers value and convenience.