Brand Tone

artistic, conscious, and minimalist. It's also inclusive and unconventional.

Brand Values

• •Sustainability: Strong emphasis on eco-friendly materials and responsible production processes.
• •Ethical Production: Handmade items from their atelier in Berlin, suggesting fair labor practices.
• •Gender Neutrality/Inclusivity: Designs are explicitly unisex, promoting a "NO GENDER" style.
• •Minimalism & Timeless Design: Focus on clean lines, geometric cuts, a dark color palette, and loose, comfortable fits intended to be timeless rather than trend-driven.
• •Artistic Expression & Individuality: The clothing is presented as a form of self-expression, inspired by the creative and relaxed lifestyle of Berlin.

Best Practices

• •Emphasize "Handmade in Berlin": Consistently highlight the local, artisanal aspect of production to reinforce quality and ethical values.
• •Use Inclusive & Neutral Language: Avoid gendered terms in product descriptions and marketing. Focus on "unisex," "genderless," or "for all."
• •Maintain a Minimalist & Direct Voice: Keep copy clean, concise, and focused on the core values of sustainability, quality, and design philosophy. Avoid overly trendy or sensational language.
• •Showcase Sustainable Materials: Regularly mention the use of eco-friendly fabrics like Oeko-Tex certified cotton to appeal to the conscious consumer.
• •Reflect Berlin's Creative Spirit: Infuse copy with a sense of artistry, individuality, and the unconventional, mirroring the brand's inspiration from Berlin's culture.

Social Perception

Housedoll Berlin appears to be perceived positively by its niche audience as a brand offering high-quality, unique, and ethically-minded clothing. Customers appreciate the comfort, style, and the brand's commitment to its values. The association with Berlin's vibrant sustainable fashion scene further enhances its credibility. There's an understanding that they are a "slow fashion" brand.

Copy Examples

• •Headline: Define Your Own Edges. Body: Housedoll Berlin: Genderless silhouettes, sustainably crafted in the heart of the city. Wear your values.
• •Headline: Conscious Comfort. Unconventional Style. Body: Experience the art of slow fashion. Our Oeko-Tex certified cotton pieces are handmade in Berlin for a feel-good fit, inside and out.
• •Headline: Beyond Trends. Beyond Labels. Body: Discover timeless, minimalist designs that transcend seasons and norms. Housedoll Berlin – fashion for every body, ethically made.
• •Headline: The Art of Androgyny. The Soul of Berlin. Body: Each Housedoll piece is a testament to individuality. Loose fits, geometric cuts, and a commitment to sustainable practices, born in our Berlin atelier.
• •Headline: Wear the Change. Body: Embrace fashion that aligns with your principles. Housedoll Berlin offers gender-neutral, ethically produced clothing for the conscious individual.