Brand Tone

Inspirational, Personal, and Elegant

Brand Values

• •Curation and Care
• •Quality and Affordability
• •The Importance of Home
• •Personal Connection

Best Practices

• •Lead with the "Why": Always connect products back to the core brand story —two sisters on a mission to make homes more beautiful. This personal narrative is a powerful differentiator and should be woven into product descriptions, social media captions, and email marketing.
• •Use Aspirational and Emotional Language: Focus on the feeling, not just the function. Use words like "memorable," "special," "elegant," "cherished," and "connection" to describe the experience of using Houseart.ch products.
• •Emphasize the Curation Process: Remind customers that products are "hand-picked," "curated," and "selected with care." This reinforces the values of quality and attention to detail and justifies the brand's position as a premium retailer.
• •Maintain Visual and Textual Cohesion: The clean, elegant photography on the website and social media should be matched by copy that is equally refined. Keep sentences clear, concise, and sophisticated. Avoid overly casual slang to maintain the elegant tone.
• •Engage with a Personal Touch: When responding to comments or inquiries, maintain the warm, friendly, and helpful tone of a small, family-run business. Address customers by name when possible and offer genuine advice, reinforcing the brand's commitment to a personalized experience.

Social Perception

Niche and Positively Perceived

Copy Examples

• •(Instagram Post for a New Dinnerware Set): It as more than a meal; it as a moment. Our new collection is designed for the stories that are told and the memories made around the table. Hand-picked by us, for your home. Discover the collection via the link in our bio. #HouseartCH #ArtDeTable #DiningInStyle
• •(Facebook Ad Targeting Gift Shoppers): Searching for a gift that feels personal and looks beautiful? From elegant crystal vases to cozy home fragrances, our curated collection has something special for everyone on your list. Give the gift of a beautiful home. Shop our gift guide today. #SwissDesign #GiftIdeas #HouseartGifts
• •(Website Banner for Serveware): Host with Heart. Elevate your gatherings with serveware that as as thoughtful as your menu. From polished silver trays to rustic wooden platters, serve every dish with elegance. #HouseartCH #EntertainingAtHome #Serveware
• •(Email Newsletter Subject Line): From Our Home to Yours: A Story of Two Sisters (Email Body Snippet): ...We started Houseart because we believe every table should be a place of connection and beauty. That as why we personally select every item, ensuring it as something we be proud to have in our own homes. Thank you for being part of our story. #FamilyBusiness #CuratedHome
• •(Product Description for a Crystal Bowl): Capture the light and the attention of your guests with this exquisite crystal bowl. Its timeless design is meticulously crafted to add a touch of sophistication to any space, whether serving delicacies or standing alone as a centerpiece. A piece designed not just to be owned, but to be treasured.