Brand Tone

Knowledgeable & Passionate, Authentic & Traditional, Friendly & Approachable, Quality-Focused & Curated

Brand Values

• •Expertise & Knowledge Sharing
• •Authenticity & Provenance
• •Quality & Value
• •Personal Relationships & Service
• •Family Heritage
• •Sustainability
• •Exclusivity

Best Practices

• •Emphasize Heritage and Family: Consistently weave in the narrative of being a long-established, family-run business with French roots. This builds trust and authenticity.
• •Showcase Expertise through Storytelling: Instead of just listing wine facts, tell the stories of the vineyards, the winemakers, and the unique qualities of each wine. This makes the information more engaging and reflects passion.
• •Maintain a Personal and Approachable Voice: Even when discussing complex wine topics, use clear, friendly language. Address the customer directly and offer guidance. The tone should feel like a helpful conversation with a knowledgeable friend.
• •Highlight Quality and Direct Sourcing: Regularly remind customers of the benefits of your direct relationships with artisan French producers – unique selections, high quality, and good value.
• •Be Consistent Across All Channels: Ensure the knowledgeable, passionate, authentic, and friendly tone is reflected not just on the website, but in social media posts, email newsletters, event descriptions, and any customer interactions.

Social Perception

Highly Regarded Experts, Trusted Source for Quality Wine, Personal & Welcoming, Community-Oriented, Dedicated to French Terroir

Copy Examples

• •Headline: Discover the Soul of France, One Bottle at a Time. Body: For over 45 years, our family has journeyed through the vineyards of France, hand-selecting exceptional wines from passionate, artisan growers. Experience the true taste of terroir. Call to Action: Explore Our Curated French Collection.
• •Headline: More Than Just Wine, It's a Story in Every Glass. Body: At Pierre Hourlier Wines, we believe every bottle has a tale to tell – of the dedicated families, the unique landscapes, and the generations of winemaking tradition. Let us share these stories with you. Call to Action: Meet Our Winemakers (Link to producer profiles).
• •Headline: Your Personal Guide to the Vineyards of France. Body: Unsure which wine to choose? Our father-and-son team, Pierre and Jean-Pierre, are here to share their passion and expertise, helping you find the perfect French wine for any occasion. Call to Action: Get a Personal Recommendation.
• •Headline: Taste the Difference: Directly Sourced, Sustainably Minded. Body: We partner with small, family-owned French vineyards, many practicing organic or biodynamic farming. Enjoy exceptional quality and value, knowing your wine is chosen with care for both taste and the environment. Call to Action: Shop Our Organic & Biodynamic Range.
• •Headline: Join Our Table: An Evening of French Wine Discovery. Body: Experience the joy of French wine in a relaxed and friendly atmosphere. Our tasting events are a chance to explore new flavours, learn from the experts, and connect with fellow wine lovers. Call to Action: Book Your Next Wine Tasting.