Brand Tone

professional, scientific, and empathetic

Brand Values

• •Scientific Credibility
• •Health and Wellness
• •Quality and Purity
• •Trust and Transparency

Best Practices

• •Lead with the Science: Always emphasize that the products are "vet-formulated" or "science-backed." This is the brand's strongest differentiator and trust builder.
• •Focus on the "Why": Connect the product's features to the emotional benefit for the pet owner. Instead of just saying "improves joints," write "so they can enjoy longer walks with you."
• •Maintain a Professional & Empathetic Tone: Use clear, reassuring language. Acknowledge the owner's concerns ("We understand the challenges pet parents face...") before presenting the solution.
• •Use Testimonials and Social Proof: Leverage positive customer reviews in marketing copy. Phrases like "Join over 25,000+ happy customers" build confidence in new buyers.
• •Be Clear and Direct: Avoid jargon where possible, but don't shy away from scientific terms when they add credibility (e.g., "non-GMO ingredients"). The goal is to be understood by a concerned pet owner, not necessarily a scientist.

Social Perception

positive and results-oriented

Copy Examples

• •Science-Backed Wellness in Every Chew. Vet-formulated supplements for a healthier, happier life.
• •Tired of seeing your best friend struggle with constant itching and discomfort? Our Skin & Coat supplement is formulated by veterinarians to soothe irritation from the inside out. Give your dog the relief they deserve. #HoundAndCo #DogSupplements #HealthyDog
• •Support their every pounce, leap, and loving lean. Our Hip & Joint formula, developed with leading veterinarians, provides essential nutrients to maintain mobility and ease discomfort. Made with pure, natural ingredients, it’s the daily support your loyal companion needs to stay active and vibrant for years to come.
• •A Healthier Coat for Your Dog in 30 Days?
• •Don't just mask the problem. Solve it with science. Try Hound & Co.