Brand Tone

friendly, approachable, and community-focused

Brand Values

• •Community and Local Pride
• •Customer Service and Responsiveness
• •Quality and Comfort
• •Family and Small Business Identity
• •Creativity and Personalization

Best Practices

• •Always Be Approachable: Use contractions (e.g., "we're," "you'll") and a conversational style. Write as if you're talking to a friend or neighbor to maintain the brand's friendly persona.
• •Emphasize "Local" and "Community": Regularly use keywords like "local," "community," "small town," and "school pride" to reinforce your brand's core identity. This builds a strong connection with the target audience.
• •Highlight Quality and Comfort: Use descriptive words that convey the feel and quality of the products. Terms like "ultra-soft," "cozy," "buttery-soft," and "durable" justify the purchase and align with customer feedback.
• •Incorporate Social Proof: Share customer testimonials and photos (with permission). This validates the brand's promises of quality and excellent service, making the marketing more authentic and effective.
• •Maintain a Positive and Enthusiastic Tone: Use exclamation points and positive emojis where appropriate. The brand s voice is energetic and cheerful, and the copy should reflect this excitement for its products and customers.

Social Perception

The public perception of Houk Designs is overwhelmingly positive. Customers see the brand as a reliable source for high-quality, custom apparel. They are praised for their creative designs, speedy shipping, and excellent, responsive customer service. The focus on school and local sports gear positions them as an integral part of their community, fostering a sense of local pride and connection. The brand is perceived as trustworthy and personable.

Copy Examples

• •Rep Your Team Colors! 📣 Game day is just around the corner! Whether you're in the stands or cheering from home, we've got the freshest gear to show off your school pride. Our ultra-soft hoodies and vibrant tees are designed to keep you comfortable while you cheer your team to victory. Shop the full collection online! #SchoolSpirit #LocalPride #GameDayReady
• •NEW DROP: The Weekend Collection is Here! ✨ Say hello to your new favorite sweatshirt! Perfect for lazy Sundays, coffee runs, and everything in between. Made with the buttery-soft fabric you love, these new designs are all about comfort and style. Tap to shop and find your perfect weekend look! #NewArrival #CozyVibes #ShopLocal
• •Your Vision, Our Design. Have an idea for the perfect t-shirt, tumbler, or team gear? We're here to bring it to life! From family reunions to company events, our custom design service is fast, friendly, and ready to create something you'll love. Let's make something amazing together.
• •The Perfect Personalized Gift is Here! Give a gift that s made just for them. Our personalized jewelry boxes and custom-engraved tumblers are the perfect way to show you care. Fast shipping and the quality you trust, just in time for the holidays. Order by [Date] for guaranteed delivery!
• •We LOVE Our Customers! ❤️ We were so happy to hear from Holly, who said, "Shelby did amazing on my hoodie, an very fast shipping. thank you, plan to buy more." Thanks, Holly! Making you happy is why we do what we do. We're a small family business that's big on quality and service!