Brand Tone

Expert, Passionate, and Premium

Brand Values

• •Safety & Technology
• •Performance
• •Quality & Craftsmanship
• •Community

Best Practices

• •Lead with the Benefit, Support with the Tech: Start with the emotional or performance-based benefit for the rider and then follow up with the technical specifications that make it possible.
• •Use Premium & Evocative Language: Incorporate words like "precision," "uncompromised," "elite," "engineered," and "crafted" to reinforce the high-quality nature of the products. Avoid generic terms and focus on what makes the gear exceptional.
• •Maintain a Consistent Voice Across Platforms: While the format changes, the core tone should remain. The TikTok video may be energetic, but it's still about the passion for high-performance, premium gear.
• •Show, Don't Just Tell: Pair strong copy with high-quality visuals. The copy should enhance what the customer sees in the photos and videos, pointing out details and reinforcing the value proposition.
• •Engage the Community with Authority: When responding to comments or questions, do so with a helpful, expert tone. Answer technical questions thoroughly and share in the passion of your customers to build community and solidify your brand's position as a knowledgeable leader.

Social Perception

Specialist destination for premium motorcycle gear, viewed as a trusted, expert, and authoritative supplier for discerning riders.

Copy Examples

• •Precision engineering for the decisive moment. The new Alpinestars Supertech R10 isn't just a helmet; it's a commitment to performance. Feel the difference of pure, uncompromised safety. Available in-store and online now. #HotWheelMilano #Alpinestars #SupertechR10 #MotorcycleSafety #PerformanceGear
• •Intelligent Protection. Ride with the confidence of Alpinestars Tech-Air® technology. The most advanced rider safety system is your silent partner on every road and track. Explore the collection at Hot Wheel Milano.
• •Shave seconds off your lap time, not your safety. Our collection of professional-grade racing suits and gloves is curated for one thing: peak performance. Gear up for your next victory. #RideWithTheBest #TrackDay #MotorcycleRacing #HotWheelMilano
• •The feeling of perfect control. 🤌 Unboxing the latest from Alpinestars. The details on these are next-level. What gear should we show next? #MotorcycleGear #Alpinestars #Unboxing #RideSafe
• •Your Next Upgrade Has Arrived: Discover the New [Product Name]