Brand Tone

informative, trustworthy, and quality-focused. community-oriented and supportive of local producers

Brand Values

• •Quality
• •Local Sourcing & Community Support
• •Ethical & Sustainable Practices
• •Health & Wellness
• •Transparency

Best Practices

• •Prioritize "Quality" and "Local": Consistently use terms that highlight the superior quality of ingredients (e.g., "premium," "best-in-class," "grass-fed," "organic") and the local BC sourcing ("100-mile," "local farms," "BC's best").
• •Educate and Inform: Share details about the farms, the benefits of grass-fed or organic, and the craftsmanship behind products like bone broth or sausages. This reinforces expertise and transparency.
• •Maintain a Trustworthy Voice: Be direct, clear, and confident in your statements about product benefits and sourcing. Avoid overly casual or slang language.
• •Emphasize Health and Nourishment: Connect products to wellness benefits, using terms like "nourishing," "healthy," "wellness," especially for items like bone broth or paleo packs.
• •Showcase Community Connection: Regularly feature partner farms or discuss the impact of supporting local agriculture to reinforce the community-oriented value.

Social Perception

Customers generally perceive hotro.ca positively, valuing the high quality of the meats and other products. They are seen as a reliable source for organic, grass-fed, and locally-sourced items. The convenience of home delivery is also a noted benefit.

Copy Examples

• •Headline: Fuel Your Wellness: Discover BC's Finest Grass-Fed Meats & Nourishing Bone Broths. Body: At hotro.ca, we're passionate about connecting you with local farms that raise animals ethically and sustainably. Taste the difference quality makes.
• •Social Media Post: Meet your farmer! We're proud to partner with [Farm Name], bringing you truly local, 100% grass-fed beef. Know where your food comes from and support our community. #ShopLocalBC #GrassFed #EthicalFarming
• •Product Description (for Bone Broth): Simmered for hours, our signature bone broth is packed with collagen and nutrients. Made with bones from locally-raised, grass-fed animals, it's the perfect way to nourish your body from the inside out.
• •Email Subject: Taste the Local Difference: Freshly Stocked Organic Meats & Weekly Specials! Body: Bring the best of BC to your table. Explore our new arrivals of premium organic chicken, 100-mile friendly sausages, and our award-winning bone broths. Quality you can trust, delivered to your door.
• •About Us Snippet: More than just a butcher shop, hotro.ca is a commitment to quality, community, and sustainable farming. We carefully select every product, ensuring it meets our high standards for ethical sourcing and exceptional taste. Join us in supporting local BC farms.