Brand Tone

Welcoming, Passionate, and Community-Focused

Brand Values

• •Community Building
• •Inclusivity and Comfort
• •Passion for the Craft
• •Local Connection

Best Practices

• •Always Lead with "Community": In all communications, from social media captions to event descriptions, frame the message around bringing people together. Use words like "gather," "connect," "share," "join us," and "your space."
• •Be Passionate and Personable: Share your genuine excitement. When a new comic you love comes in, say so. When you create a new drink, tell the story behind it. Use a conversational, first-person voice ("We're excited to show you...") to make the brand feel human.
• •Emphasize Inclusivity: Actively use language that welcomes everyone. Phrases like "All are welcome," "Whether you're a lifelong fan or new to comics," and "A space for everyone" reinforce your core value of being an inclusive hub.
• •Keep it Local: Regularly mention Austin and your connection to the town. Collaborate publicly with other local businesses on social media and reference local events to strengthen your identity as a dedicated community partner.
• •Bridge the Two Worlds: In your visuals and text, consistently connect the "comics" and "coffee" elements. Showcase coffee alongside comics, name drinks after characters, and talk about the simple pleasure of reading a new story with a great beverage in hand. This reinforces your unique brand identity.

Social Perception

Perceived very positively as a unique "haven" and "treasure trove" that offers a cozy, warm, and inclusive environment. It's viewed as a vital community asset and a celebrated "crossover event" for the town.

Copy Examples

• •Your weekly escape has arrived. Whether you're team hero or team villain, your story is waiting. Grab your favorite coffee and your new favorite comic. See you at the shop! #NewComicBookDay #NCBD #AustinMN #CommunityAndComics
• •Roll the dice with us! 🎲 Our Friday Game Night is the perfect place to meet your new adventuring party or challenge a rival. All are welcome, from seasoned dungeon masters to board game beginners. We've got the space and the coffee, you bring the competitive spirit! #GameNight #AustinMinnesota #CommunityHub #TabletopGames
• •Find Your Fandom. Fuel Your Day. At Hot Off the Press, we're more than just a store—we're a community. Come for the comics, stay for the coffee and conversation.
• •Saving the world is hard work. Coffee helps. ☕️🦸 #ComicsAndCoffee #LattéArt #SupportLocal #GeekCulture
• •Not All Heroes Wear Capes. Some Serve Coffee. Hot Off the Press is your local escape into worlds of adventure and the perfect cup of coffee. A place to gather, to read, and to belong. Join our community in the heart of downtown Austin. #YourOtherFamily