Brand Tone

Playful & Cheeky, Bold & Confident, Irreverent & Witty, Vibrant & Pop, Expressive

Brand Values

• •Individuality & Self-Expression
• •Artistry & Creativity
• •Joy & Playfulness
• •Boldness
• •Quality Craftsmanship
• •Accessibility (with the diffusion line)
• •Ethical Responsibility

Best Practices

• •Embrace Bold Language: Use active voice, strong verbs, and confident assertions. Don't be afraid to be direct, witty, and even slightly provocative. Think 'pop' and 'punchy.'
• •Inject Playfulness Consistently: Incorporate humor, puns (where appropriate and clever), and a light-hearted feel across all communications – from product descriptions to social media captions and email marketing. Keep it 'spirited and cheeky.'
• •Visual & Verbal Synergy: Ensure all visual content (photography, videography, graphics) reflects the same vibrant, pop-art, and cheeky aesthetic as the copy. The look and feel must be cohesive.
• •Focus on Self-Expression: Frame products as tools for personal expression and individuality. Highlight how they empower the wearer to showcase their personality and mood.
• •Stay True to the 'Lip' Motif: Continuously draw inspiration from the central themes of kisses, lips, speech, sensuality, and classic lipstick shades while innovating with new colors and 'scripted' messages. This core identity is the brand's anchor.

Social Perception

Iconic & Fashion-Forward, Trendy & Desirable, Fun & Expressive, Statement Piece, Accessible Luxury, Good Quality (Generally)

Copy Examples

• •Headline: Pucker Up, Buttercup. Body: Life’s too short for boring bling. Slide on a Hotlips ring and let your fingers do the talking. Glossy, bold, and a little bit naughty – just like you. Call to Action: Find Your Flavour.
• •Headline: Warning: May Cause Compliments. Body: Our Hotlips and Hotscripts rings aren’t for the faint of heart. They’re for the rule-breakers, the statement-makers, the unapologetically fabulous. Handcrafted in recycled silver and lacquered to perfection. Call to Action: Shop The Icons.
• •Headline: Got Something to Say? Wear It. Body: From 'Angel' to 'B*tch' and every mood in between, our Hotscripts collection speaks your language. Why whisper when you can shout (stylishly, of course)? Call to Action: Spell It Out.
• •Headline: More Than A Ring. It's An Attitude. Body: The original icon. Splashed with colour, dripping with wit, and always ready for a good time. This is Hotlips by Solange. Get ready to make an impression. Call to Action: Discover The Collection.
• •Headline: Seriously Playful. Playfully Serious. Body: Who says iconic can't be cheeky? Our Hotlips rings blend art-world cred (hello, V&A Museum!) with pure, unadulterated fun. Your daily dose of delightful rebellion. Call to Action: Wear Your Art Out.