Brand Tone

Aspirational & Luxurious, Sensory & Evocative, Modern & Chic, Engaging & Community-Oriented (in social media), Problematic (in customer service perception).

Brand Values

• •Luxury & Quality
• •Experience & Ambiance
• •Sophistication & Elegance
• •Well-being & Relaxation
• •Authenticity (in scent inspiration)

Best Practices

• •Emphasize Luxurious Language: Consistently use sophisticated, evocative, and aspirational vocabulary. Words like "elevate," "immerse," "curate," "opulent," "serene," "signature," and "bespoke" can reinforce the high-end positioning.
• •Focus on Sensory Experience & Emotion: Describe not just the scents, but the feelings and atmospheres they create (e.g., "a haven of tranquility," "a journey of pure indulgence," "the immediate sense of relaxation"). Connect fragrances to desired emotional states.
• •Maintain an Elegant & Refined Voice: Avoid overly casual slang or colloquialisms in primary brand messaging. The tone should reflect the exclusivity and sophistication of the hotel experiences the brand emulates.
• •Highlight Exclusivity and Inspiration: Regularly reference the inspiration from world-class hotels, reinforcing the unique selling proposition and the idea of bringing a piece of that exclusive world home.
• •Ensure Visual and Textual Harmony: The copy should align seamlessly with the luxurious and chic visuals used in marketing materials and on the website. This creates a cohesive and immersive brand experience.

Social Perception

There's a dichotomy in social perception. The idea and the scents of Hotel Collection are often well-received. However, the practical aspects of product quality (specifically diffusers) and customer service experience appear to be significant pain points for a noticeable segment of their customer base, leading to frustration and a perception of the brand not living up to its luxury promise in execution.

Copy Examples

• •Headline: Elevate Your Every Day. Body: Why reserve luxury for vacation? With Hotel Collection's signature scents, inspired by the world's most iconic hotels, your home becomes a permanent five-star retreat. Immerse yourself in the essence of sophisticated comfort.
• •Headline: The Scent of Unforgettable. Body: Each Hotel Collection fragrance is a carefully crafted memory, an olfactory journey to moments of pure indulgence. Transform your space, transform your mood. Discover the aroma that tells your story.
• •Headline: Beyond Fragrance. It's an Atmosphere. Body: Don't just scent your home – curate it. Our advanced diffusers and premium oils deliver a consistent, enveloping ambiance, turning any room into a haven of tranquility and refined elegance. Experience the art of living, exquisitely scented.
• •Headline: Curated Luxury, Delivered. Body: From the lobbies of legendary hotels to your living room. Hotel Collection brings you exclusive access to the world's most captivating aromas. Indulge your senses. Redefine your home.
• •Headline: Your Daily Escape Awaits. Body: Let the subtle notes of sandalwood, the warmth of cedar, or the zest of bergamot transport you. With Hotel Collection, the feeling of a luxurious getaway is always just a breath away. Create your sanctuary.