Brand Tone

Friendly and Approachable, Value-Oriented and Practical, Direct and Unfussy, Potentially Playful/Whimsical

Brand Values

• •Affordability/Value for Money
• •Variety and Range
• •Convenience
• •Adaptability/Responsiveness

Best Practices

• •Always Emphasize Value: Whether it's affordable, low price, bargain, or great deal, ensure the cost-saving aspect is prominent but also balance it with quality where appropriate.
• •Keep it Simple and Direct: Avoid jargon or overly complex language. The message should be easy to understand at a glance, reflecting the straightforward nature of the shopping experience.
• •Use an Enthusiastic and Friendly Voice: Incorporate positive language, emojis (where appropriate for the platform), and an inviting tone. Make shopping sound like a pleasant and rewarding experience.
• •Highlight Variety and Discovery: Use words that evoke a sense of exploration and a wide range of products, like discover, explore, wonderland, everything you need.
• •Be Relatable and Practical: Connect with everyday needs and occasions – cleaning, parties, school supplies, home organization, seasonal celebrations. Show how Hot Dollar Outlet provides practical solutions.

Social Perception

Go-To for Bargains, Treasure Hunt Experience, Practical and Functional, Community Store

Copy Examples

• •Your wallet called, it said 'THANK YOU!' 😉 Stock up on everyday essentials and fun finds at Hot Dollar Outlet – where amazing value lives!
• •Party planning? Craft project brewing? Or just need a gadget you didn't know you needed? Swing by Hot Dollar Outlet, your one-stop wonderland for EVERYTHING (almost!).
• •Unleash your inner bargain hunter! Discover incredible deals on homewares, toys, snacks, and so much more. What treasures will YOU find today at Hot Dollar Outlet?
• •Why pay more? Get quality essentials and delightful surprises at prices that’ll make you smile. Hot Dollar Outlet: Smart shopping, happy home!
• •From A(rts & Crafts) to Z(esty snacks)! We've got your needs covered without emptying your pockets. Come explore the endless aisles of Hot Dollar Outlet!