Tono de Marca

Playful, Stylish, and Trustworthy

Valores de Marca

• •Quality & Durability
• •Style & Aesthetics
• •Functionality & Convenience
• •Community & Connection
• •Fun & Playfulness

Mejores Prácticas

• •Lead with Playful Puns: Start with the fun. Use dog-related wordplay and lighthearted humor in headlines and social media hooks to capture the brand’s joyful spirit.
• •Balance Style with Substance: Always pair a comment about style with a tangible benefit. Example: "Look chic on the street, and then wipe it clean in a second." This reinforces the core values of being both fashionable and functional.
• •Use a Conversational, "In-the-Club" Voice: Write as if you're talking to a fellow dog-loving friend. Use "you" and "your dog," ask questions, and use emojis to make the copy feel personal and engaging.
• •Center the Dog's Happiness: Frame the product benefits from the dog's perspective. Talk about comfort, freedom to play, and the fun of the adventure rather than just listing technical specs.
• •Champion the Community: Actively encourage and integrate user-generated content into the copy. Use phrases like "Join the pack," "Show us your style," and feature customer photos and testimonials to build social proof and reinforce the community value.

Percepción Social

Hotdogue is perceived as a premium, high-quality, and fashionable brand by its customers. The public perception is that of a "cool" and desirable accessory maker for modern dog owners. Customers see the products as a worthwhile investment due to their durability and unique style, which sets them apart from standard pet store offerings. The brand is associated with happy, well-cared-for dogs and owners who are proud to show off their pets' style.

Ejemplos de Copy

• •Warning: May cause unstoppable tail wags. Our new collection of all-weather collars is here to make every walk a runway strut. Waterproof, adventure-proof, and 100% fabulous. #Hotdogue #DogFashion
• •Your new best friend deserves the best. From muddy park-runs to city strolls, our easy-to-clean leashes and harnesses are designed for a lifetime of adventure together. Welcome to the club! #DogGear #NewPuppy
• •Twinning is winning. Get a free matching scrunchie with any leash and collar set. Because you and your sidekick should be the most stylish duo at the park. #MatchyMatchy
• •Dirty dog? No problem. ✨ Let them roll in the mud. Let them jump in the lake. Our waterproof gear cleans up in seconds, so you can focus on the fun, not the mess.
• •The Hug Your Dog Deserves. Engineered for comfort and control, this harness is as secure as it is stylish. The durable, soft-touch material prevents chafing, while the sturdy hardware ensures you’re always in charge. Ready for walkies?