Brand Tone

Passionate & Enthusiastic, Approachable & Friendly, Confident & Proud, Resilient & Entrepreneurial, Transparent

Brand Values

• •Quality & Craftsmanship
• •Flavor & Versatility
• •Community & Connection
• •Innovation & Adaptability
• •Customer Satisfaction

Best Practices

• •Embrace Enthusiasm: Use vibrant, positive language that conveys genuine excitement for food and the product. Words like 'amazing,' 'delicious,' 'perfect,' 'flavor bomb' can be used authentically.
• •Keep it Real and Relatable: Share the founder's story and the 'small batch, handmade' aspect to build connection. Avoid overly technical jargon; focus on the experience of eating.
• •Highlight Versatility with Specific Examples: Instead of just saying it's versatile, suggest concrete uses (e.g., 'drizzle on your morning eggs,' 'transform your pizza night'). This makes the product more accessible.
• •Focus on Sensory Details: Emphasize the 'crispy' texture, the 'deep flavor,' the aroma of fried garlic and shallots. Help the audience imagine the taste and feel.
• •Be Confident but Not Arrogant: Showcase achievements (like media mentions or customer love) with gratitude and pride, while remaining approachable and community-focused. Acknowledge the roots of similar condiments respectfully when appropriate.

Social Perception

Positive, Premium Product, Engaged Community, Awareness of Origins

Copy Examples

• •Headline: Stop Dreaming About Flavor. Start Drizzling. Body: Your meals are craving a hero. Hot Crispy Oil, with its fresh fried garlic, shallots, and perfectly blended chilies, is here to rescue breakfast, lunch, and dinner. Get ready for a crispy, flavor-packed obsession.
• •Headline: Small Batch. Big Flavor. Seriously Crispy. Body: We handcraft Hot Crispy Oil in sunny New York with nothing but the good stuff – all-natural, vegan, and gluten-free. It’s not just chili oil; it’s your new favorite way to eat... well, everything!
• •Headline: From Our Kitchen to Yours: The Story of Hot Crispy Oil. Body: Born from passion during a time the world stood still, Hot Crispy Oil is more than a condiment – it’s a testament to flavor, resilience, and the joy of a perfectly crispy bite. Taste the love in every jar.
• •Headline: Warning: May Cause Uncontrollable Happiness (and Cravings). Body: Pizza, pasta, eggs, even that salad you were iffy about – Hot Crispy Oil transforms the everyday into the extraordinary. That crispy crunch? That deep, savory heat? You’ve been warned.
• •Headline: Join the Crispy Crew! Body: Thousands are already obsessed with the magic of Hot Crispy Oil. See how they’re spicing up their plates and share your own creations! #HotCrispyOilAdventures. Versatile, delicious, and oh-so-crispy.