Brand Tone

Whimsical & Playful, Artistic & Creative, Unapologetically Unique/Bold, Nostalgic & Passionate, Friendly & Approachable

Brand Values

• •Individuality & Self-Expression
• •Creativity & Innovation
• •Originality
• •Passion
• •Veganism
• •Comfort (alongside style)
• •Nostalgia

Best Practices

• •Embrace Whimsy and Playfulness: Use imaginative language, playful puns (if appropriate and clever), and vivid descriptions that evoke a sense of fun and creativity. Don't be afraid to be a little quirky.
• •Highlight Individuality & Uniqueness: Consistently reinforce the idea that the brand is for those who want to stand out. Use words like "unique," "unapologetic," "individual," "one-of-a-kind," and "statement piece."
• •Weave in Nostalgia and Storytelling: Connect with the emotional aspect of the brand by referencing vintage inspiration, childhood joys, or the stories behind the designs (like the "matching the unmatched" concept).
• •Be Enthusiastic and Passionate: Let the copy reflect the founders' passion for design and art. Use an upbeat, positive, and slightly informal tone that feels like sharing something exciting with a friend.
• •Always Reinforce Core Values: Subtly (or sometimes directly) mention key values like "Proudly Vegan," "limited edition," "artistic design," and "comfort" to keep them top-of-mind for the audience. Ensure visual and textual elements align with these values.

Social Perception

Loved for Uniqueness, Comfortable & Wearable Art, Collector's Appeal, Fun & Joyful, Good Quality (Generally), Vegan-Friendly Appeal, Community Connection

Copy Examples

• •Headline: Step into Your Story. Body: Tired of blending in? So are we. Hot Chocolate Design Canada crafts wildly unique, proudly vegan shoes and accessories for humans who dare to be different. Walk your own path. Wear your art.
• •Headline: Warning: May Cause Compliments. Body: Our Chocolaticas® aren't just shoes; they're conversation starters. Inspired by sweet nostalgia and designed for unapologetic self-expression. Which pair tells your tale today?
• •Headline: Life's Too Short for Boring Shoes. Body: Remember when fashion was fun? We do. Dive into a world of whimsical patterns, vibrant colors, and designs that are as unique as you are. Limited collections, maximum personality. Find your sole-mate!
• •Headline: Art for Your Feet. Comfort for Your Soul. Body: Who says you can't have it all? Hot Chocolate Design blends eye-popping artistry with feel-good comfort. Each proudly vegan pair is a little piece of joy, designed to make you smile with every step.
• •Headline: Unbox Your Alter Ego. Body: There's a masterpiece in every Hot Chocolate Design box. From quirky Mary Janes to statement heels, our limited-edition, vegan footwear is your license to thrill. Go on, let your true colours shine.