Brand Tone

Authentic & Transparent, Warm & Welcoming, Conscious & Mindful, Joyful & Playful, Inclusive & Empathetic

Brand Values

• •Sustainability
• •Authenticity
• •Inclusivity
• •Community
• •Conscious Consumption
• •Joy & Self-Expression
• •Giving Back

Best Practices

• •Embrace Authenticity: Always communicate from a place of genuine passion and transparency. Share the "why" behind your brand and products.
• •Prioritize a Warm, Personal Voice: Address your audience directly and use inviting, friendly language. Think of it as talking with a friend who shares your values.
• •Weave in Your Values Naturally: Let your commitments to sustainability, inclusivity, and conscious consumption shine through in your descriptions, stories, and interactions, rather than making them feel like forced statements.
• •Maintain Visual and Verbal Cohesion: Ensure your imagery, color palettes, and graphic design elements align with your warm, authentic, and mindful verbal tone.
• •Engage and Listen: Actively respond to comments and messages, fostering a two-way conversation. This reinforces the community aspect and shows you value your audience's input.

Social Perception

Hoste is generally perceived as a genuine, ethical, and stylish brand that cares about more than just commerce. Customers and followers likely appreciate its commitment to sustainability and its curated selection of unique items. The brand is seen as approachable and personal, largely due to the active and authentic presence of its owner. It resonates with individuals who value slow living, mindful consumption, and unique, characterful possessions.

Copy Examples

• •Just in: this dreamy 70s floral maxi that’s practically radiating sunshine ☀️. Ready for its next chapter of adventures and good times. Who’s going to give it a loving new home? #SustainableStyle #VintageFinds #SlowFashionLove #ShopHoste
• •Hoste was born from a love of stories – the stories held in a perfectly worn-in denim jacket, the character in a vintage teacup, the joy of finding something truly unique. We believe in conscious consumption, celebrating all bodies, and the magic of giving preloved treasures a new life. Thanks for being part of our community.
• •✨ Fresh Finds & A Little Note From Lana ✨
• •This beautifully handcrafted ceramic mug isn't just for your morning coffee; it's a little piece of art from one of our favorite local makers. Made with intention and designed to bring a smile to your everyday. Supports small, feels good. #MindfullyCurated #SupportArtisans
• •(Video of Lana sifting through new vintage items) "Digging for gold today! ✨ So many incredible pieces coming your way soon. What are you hoping to find at Hoste? Let me know! 👇 #VintageHaul #SeattleVintage #CommunityLove"