Brand Tone

Rebellious & Bold, Artistic & Expressive, Confident & Visionary, Inclusive & Community-Oriented

Brand Values

• •Originality & Artistic Expression
• •Authenticity
• •Challenging Norms
• •Community
• •Quality
• •Individuality

Best Practices

• •Use Strong, Active Verbs: Words like "challenge," "dare," "redefine," "transcend," and "amplify" reflect the brand's bold and visionary nature.
• •Embrace the "Rebel" Narrative: Consistently weave in themes of non-conformity, challenging the status quo, and being a voice for the "unheard."
• •Highlight Artistic Roots: Reference art, creativity, and visionary aspects in product descriptions, social media, and "About Us" narratives. Connect fashion to self-expression and individuality.
• •Foster a Sense of Community/Movement: Use inclusive language ("we," "us," "join the movement") and encourage customers to see themselves as part of something bigger.
• •Maintain Authenticity: Ensure the language feels genuine and avoids overly corporate or generic phrasing. The tone should match the edgy, artistic visuals and product designs.

Social Perception

An edgy, authentic, and artistic streetwear label for those who want to stand out.

Copy Examples

• •Headline: Don't Just Wear Clothes. Make a Statement. Body: Host Clothing: For the Rebellious. The Unheard. The Visionary. This isn't just fabric; it's your canvas. Shop the drop. Call to Action: Express Yourself.
• •Headline: Born from Art. Worn by Individuals. Body: We're Host Clothing. We ditch the ordinary and arm you with apparel that speaks volumes. Every stitch, every design, is a piece of the movement. Call to Action: Join the Movement.
• •Headline: Your Style. Your Voice. Amplified. Body: Tired of blending in? Host Clothing crafts high-quality gear for those who dare to be different. This is more than fashion; it's an identity. Call to Action: Shop Now & Be Heard.
• •Headline: From the DMV, For the World. Art You Can Wear. Body: Host Clothing: where visionary art meets street-ready apparel. We’re building a community that challenges norms and celebrates authenticity. Call to Action: Discover Your Piece.
• •Headline: Transcend the Trend. Embrace the Host. Body: Ordinary is out. Host Clothing delivers unique designs for those who live by their own rules. Quality apparel for the expressive soul. Call to Action: Define Your Look.