Brand Tone

Passionate, dreamy, and approachable, blending high artistry with a friendly, fan-to-fan communication style. The language is infused with soft and magical words, creating an ethereal and whimsical feel, conveying warmth and genuine emotion through frequent emoticon use.

Brand Values

• •Artistic Passion
• •Niche Celebration
• •Quality and Craftsmanship
• •Personal Connection
• •Creativity and Self-Expression

Best Practices

• •Embrace the Ethereal Language: Consistently use words like "dreamy," "magical," "celestial," "sparkle," and "shimmer" to maintain the whimsical and starry-eyed tone of the brand.
• •Speak from a Fan's Perspective: Write copy that demonstrates a genuine understanding and love for the source material (anime, games). Ask questions and use references that will resonate with fellow fans.
• •Center the Artist's Passion: Remind the audience that each set is handmade with care by Miye. Phrases like "poured my heart into," "passionately created," and "love bringing these to life" reinforce the brand's core value of personal craftsmanship.
• •Use Emoticons to Add Warmth: Incorporate emojis like ✨, 💖, 🥹, and ☆ to soften the copy and make it feel more personal, friendly, and in line with the "kawaii" aesthetic.
• •Focus on Expression and Identity: Frame the products not just as nails, but as tools for self-expression. Use copy that empowers customers to "wear their fandom," "showcase their passion," and bring their "dream nails to life."

Social Perception

Hoshizora Nails is perceived as a highly specialized, artist-driven boutique brand. The target audience sees it as authentic and premium, offering almost commissioned-art services rather than mass-market products. Customers view the brand as unique and are willing to invest in its quality and artistry, recognizing it as a respected member of the niche nail art community.

Copy Examples

• •Unlock your ultimate transformation sequence. ✨ Inspired by the celestial guardians of our childhood, our new Moonlight Mystery sets are here to make your magical girl dreams come true. Which warrior will you choose? Tap to bring the sparkle to your fingertips.
• •Bringing a fan-favorite swordsman to life, one tiny brushstroke at a time. ⚔️ Can you guess which anime this design is from? Let me know in the comments! #animenails #pressonnails #nailart #customnails
• •Have a dream design in mind? Let’s create some magic together. Whether it's your favorite video game character or a unique manga-inspired look, this is where your vision becomes a reality. Secure your custom slot and let's start planning the perfect set of press-ons to express your passion.
• •This holiday season, give the gift of wearable art. 🎁 Our artist's-choice mystery designs are passionately created and ready to ship. Surprise a loved one (or yourself!) with a unique set inspired by winter wonderlands and festive anime moments. Limited slots available!
• •Ever wondered how our press-ons are made to last? Or what my all-time favorite anime is? Ask me anything! I’m here to share all the secrets behind the sparkle and connect with this amazing community. 💖